Or: Whose agency is it anyway? Part I. By Stuart Cornuelle On principle, I will never send inspirational or touching videos. I will break every FWD chain. I will never fill the Subject field with “Just thought you’d enjoy this.” People have enough to read, see and think about. However. If you work a knowledge [...]
By Stuart Cornuelle Today’s message is pried from the mind of an advertising demigod. Young people in particular, perk up those furless ears. Background: I was in California for the last three weeks on magazine business, for this magazine, which I help edit. Apparently we can put anything we want on our T-shirts. In truth, [...]
By Stuart Cornuelle Here’s a pair of popular maxims on technology. I like both because they’re downright folksy enough (if too factually accurate) for a Tea Party stump speech, yet still highly relevant to advertising today: 1. “You don’t see many horse-and-buggy drivers anymore.” 2. “Television didn’t kill radio.” Both are true, but as metaphors [...]
I found Stuart Cornuelle, a 23-year-old aspiring strategic planner/copywriter, digging around in the dumpsters out behind our office. After learning what he was after, I suggested a better use of his time—a weekly column detailing his campaign to break into the advertising business. Advertising simply cannot wait to tell you about itself. This I’ve quickly [...]
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