Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.
College Students Are All Thumbs
December 12, 2008 By 3 Comments
eROI is out with a new study that makes it clear how important the mobile phone is to today’s college students. From what I’ve seen, pulling together a text messaging program is no simple task (it has to work across multiple platforms and generally takes months of planning). Yet, do we have much choice if [...]
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