Nice Subtext

Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.

Today In Twitterverse: Competition from Facebook and CNN

Alan Wolk asked a prescient question on the eve of this new dawn. Today, he asks again.

College Students Are All Thumbs

eROI is out with a new study that makes it clear how important the mobile phone is to today’s college students. From what I’ve seen, pulling together a text messaging program is no simple task (it has to work across multiple platforms and generally takes months of planning). Yet, do we have much choice if […]