Who’s Really Watching?

There’s been some talk recently about what engagement means, if it can stand on its own as a metric, etc. The Advertising Research Foundation defines engagement as “turning on a prospect to a brand idea enhanced by the surrounding context.” Ruebel says that’s hogwash. However, the real story here might be that most metrics rely […]

Be Glad You Don’t Work For Gannett’s IT Department

For all of you skimming this post on a beautiful Friday afternoon, let’s have a moment of sympathetic silence for the poor schleps who are “working around the clock” to solve this mysterious problem. You know the feeling, don’t you? It’s Friday, you want to go home, but the &^%$#@! Web site STILL won’t work–and […]

I’ll Be Home By 11! Gosh!

Sprint will sell phones that can rat out your kids’ whereabouts. It’s the first service of its kind in the US. CNNMoney reports: The service lets parents look at maps on their cellphones or computers to locate their children who also carry mobile phones. Parents can also program the service to automatically send them text […]

Is The Web Hitting A Wall?

Working in advertising, I can’t imagine a life without Internet. And in the process of moving cities recently, any time I spent without a fast connection nearby gave me panic attacks. Seriously. So this BusinessWeek article about Internet growth and resistance is fascinating to me. Many people are non-Netizens for obvious reasons. They can’t afford […]

Liberty, Equality, Fraternity: French Prefer Open Source

As reported by ZDNet UK, the French still dig independence. The French public sector has once again shown its love of open source with the news the gendarmerie — the French military police — is to switch to Firefox and Mozilla’s email client Thunderbird. In an interview with the French magazine Linux Practique, the gendarmerie’s […]

RSS for Marketers

Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. a) Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. b) […]

Excite The Consumer And The Enterprise Will Follow

Always On Network has an interview with JotSpot CEO, Joe Kraus. Kraus is a serial entrepreneur, having been part of the Stanford alumni contigent behind Excite, Inc. Here are a few pearls of wisdom to consider from the Krause man. I really believe that the world of business software—let’s call it enterprise software—is moving toward […]

Surf’s Up In Estonia

c|net: “It is time to say that electricity and the Internet are very similar in end users’ eyes,” the sandy-haired Veljo Haamer said over a cup of smoky black tea. Haamer, one of Estonia’s unofficial chief geeks, is largely responsible for a level of Wi-Fi connectivity-–even in remote areas-–that puts the biggest cities in America […]

Got Dairy Farmer?

We Make Money Not Art: Farmers have teamed up with scientists to create a farm where the cows choose when they want to be milked using automated booths. The farmer can even go on holiday and allow the animals to look after themselves. “The cows set their own agenda,” said Neil Rowe, manager of Manor […]

Mossberg Says DRM Reaches Too Far

Walter Mossberg for WSJ: In some quarters of the Internet, the three most hated letters of the alphabet are DRM. They stand for Digital Rights Management, a set of technologies for limiting how people can use the music and video files they’ve purchased from legal downloading services. DRM is even being used to limit what […]