Brief Buddy – An iOS app for cracking the creative brief.

Brief Buddy

The folks behind Brief Buddy kindly provided me a promo copy of their iOS app (which runs on iPhone/iPad/iPod Touch). First off, this app will not help you write the creative brief. But as a tool for creative professionals gives you a handy platform for referencing the 20 most common tactics to get to the […]

You Can Trust Technology, Or Trust Customer Service-Minded People Behind The Tech

Rackspace

OSCON 2011, an O’Reilly conference on Open Source, was held in Portland this week. The event brought a plethora of Open Source advocates to the city, including a sizable contingent from Rackspace in San Antonio. Cloud Evangelist, Matt Wilbanks, made the trip and he took time from his conference schedule to explain how and why […]

Roger McNamee On HTML5 And The Future of The Web

Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven’t had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft’s share of internet-connected devices has gone from 95% to under 50% in 3 […]

Tech Giants Make A Killing From Contextual Advertising, But They’re Not In The Media Business

Adweek’s deputy editor, Chip Bayers, sounds off in his cover story on some of today’s biggest media companies masquerading as tech companies. Google and Facebook, in particular, have a problem with the media company label, for it means their businesses are based on selling ads, not technology solutions. As one might imagine, thinking of themselves […]

Computing Behemoths Won’t Get Off Each Other’s Cloud

Wong, Doody, Crandall, Wiener’s latest Digital Minute newsletter says we’re experiencing the calm before the cloud computing storm. Where Google sees devices as the gateway and the cloud as the destination where everything happens, Apple sees the cloud as a way to connect and unify its bundled software/hardware experience. It’s no surprise that the two […]

I Opened Up My Eyes To See…

Widespread Panic

Pay-per-view is coming to Facebook this June 14th and 15th when Widespread Panic performs from ACL Live at The Moody Theater in Austin, Texas. Viewers can purchase either a single night for $5 or both nights for $10, with unlimited viewing through Sunday, June 19th at midnight. Payment can be made through Facebook Credits, or […]

Cloud Connections Availabe Here

The Google is getting into the hardware business. Starting June 15, Google Chromebooks will be available for lease by educational institutions and small businesses. Business users will pay $28 a month for each Chromebook and educational institutions will pay $20 a month per unit. According to Mashable, IT managers can use virtualization platforms like Citrix […]

Test This Headline. Or: Copy Testing Is Coming To The Web.

This week’s Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: “A home-page takeover on Yahoo can cost a million dollars a day,” [ARSgroup CEO Jeff Cox] said. “The traditional thing with digital was if it’s not working, we’ll take it down. When you drop a million dollars […]

Are DVR Viewers Skipping The Ads? Really, Who Knows?

I’ll admit, if I watch a show on a DVR, I’ll skip the ads — that is, if I’m paying that much attention. Often, I’ll be watching while doing something on my laptop and I’ll forget what I’m watching isn’t live, so then the commercials will play. It’s this kind of existence that the New […]

Cities Desperate For Some Google Fiber In Their Diets

Google is planning to test ultra-high speed broadband networks in one or more trial locations across the country. Municipalities with populations from 50,000 to 500,000 have until today to get their bids in. But many cities are going well beyond the required Request for Information–they’re creating advocacy campaigns to interest the decision makers in Mountain […]