Google Glass. It Floats!

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Wearable technology is here and it is not just for geeks. If it were just for geeks, The Google wouldn’t need to cloak their Google Glass developments on a barge in San Francisco Bay. According to Los Angeles Times and CBS News, the barge/building currently at Hangar 3 of Treasure Island, may be a “kind […]

Careful Apple, Samsung Is Manufacturing Digital Kryptonite

Samsung GALAXY Note 3 presents _Dreams_, a digital short film - YouTube

The next big thing is here, according to Samsung. This spot for the Galaxy Note 10.1 aired during college and pro football this weekend, and each time I saw it I thought, wow, this is nothing like an iPad. Of course, I’ve never fully appreciated my iPad. It’s like a big iPhone that doesn’t make […]

Oracle Sails Into Brand Sponsorship History

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Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)–America’s Cup Sailing, in this instance–Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company. Forget for […]

Download Vine, Make A Movie and Share It

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Vine is Twitter’s new video App, where users capture short bits of video to share with their friends. Naturally, brand marketers are jumping all over this as widespread adoption among smart phone users is rapidly on the rise. According to Techcrunch, Vine is presently the #1 free App in the iTunes store. Here is a […]

Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles

If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]

The Sky Is Falling. Grab Your Wallet.

Restore Our Future, a super PAC supporting Republican presidential nominee Mitt Romney, unleashed a new $17.7 million television ad buy Tuesday that will pay for commercials to run in 10 battleground state markets. This is President Obama’s economy? No. Presidents have a lot of power, but they are not omnipotent and they do not “create […]

I’m An Only Child, But I Learned To Share

Delicious.com - [Ads]

Yahoo! sold its social bookmarking site Delicious.com last April to a company called AVOS, which was started by YouTube founders Chad Hurley and Steve Chen. I hadn’t bookmarked a page on Delicious in 14 months until today, when I started playing around with the new design, which is visually interesting and oriented, much like Pinterest, […]

Supporting anti-SOPA/PIPA Blackout day

For our audience, thanks for bearing with us as we joined in blacking out our site in protest of SOPA/PIPA legislation. The video we displayed gives a good explanation of the issues at hand and we will leave it in place with this post. PROTECT IP / SOPA Breaks The Internet from Fight for the […]

Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]