SXSW: The New World’s Fair for Brands


The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days […]

How to Design Your Online Shopping Cart

The design of an online shopping cart can either make the buying experience clear and exciting for your customer or be very confusing and ineffective, and possibly lead to high cart abandonment rates. If you want your online business to thrive, it is essential for you to know what features will make your online shopping […]

Three Ways to Protect Your Identity and Stay Safe During a Video Sharing Session

Research studies confirm that over 20 percent of Americans have used the Internet to make video calls, according to You might be impressed by this figure and even feel comfortable with engaging in video calls and chats even more with your friends, relatives, coworkers. and even complete strangers because of it. However, you need […]

Google Glass. It Floats!


Wearable technology is here and it is not just for geeks. If it were just for geeks, The Google wouldn’t need to cloak their Google Glass developments on a barge in San Francisco Bay. According to Los Angeles Times and CBS News, the barge/building currently at Hangar 3 of Treasure Island, may be a “kind […]

Careful Apple, Samsung Is Manufacturing Digital Kryptonite

Samsung GALAXY Note 3 presents _Dreams_, a digital short film - YouTube

The next big thing is here, according to Samsung. This spot for the Galaxy Note 10.1 aired during college and pro football this weekend, and each time I saw it I thought, wow, this is nothing like an iPad. Of course, I’ve never fully appreciated my iPad. It’s like a big iPhone that doesn’t make […]

Oracle Sails Into Brand Sponsorship History


Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)–America’s Cup Sailing, in this instance–Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company. Forget for […]

Download Vine, Make A Movie and Share It


Vine is Twitter’s new video App, where users capture short bits of video to share with their friends. Naturally, brand marketers are jumping all over this as widespread adoption among smart phone users is rapidly on the rise. According to Techcrunch, Vine is presently the #1 free App in the iTunes store. Here is a […]

Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles

If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]

The Sky Is Falling. Grab Your Wallet.

Restore Our Future, a super PAC supporting Republican presidential nominee Mitt Romney, unleashed a new $17.7 million television ad buy Tuesday that will pay for commercials to run in 10 battleground state markets. This is President Obama’s economy? No. Presidents have a lot of power, but they are not omnipotent and they do not “create […]