From an ad man's perspective, DVRs are the bane of TV's existence. According to The New York Times, 27% of American households now own one of these hideous devices and use it to fast forward through commercials. Can you imagine? Here's the thing with a DVR though...you have to watch the screen to know when/where to skip commercials. And a new report in The Journal of Marketing oddly claims that ad messages still …
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