REO Speedwagon Song Put To Pasture Good Use

The Martin Agency has found a way to make REO Speedwagon relevant again. There ought to be an award for such things. Whoa, let’s run that tagline again. “Breakstone’s–the sour creamier sour cream that your other food loves.” There you have it, you don’t need to love it, so long as your other food loves […]

All Things Being Equal, Americans Want A Car That Runs Well, Not Deep

General Motors will promote its Chevrolet brand with a new marketing theme, “Chevy runs deep,” aimed at representing the history of the brand while showcasing new products. According to Detroit Free Press: GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the […]

Skimming Isn’t Knowing

Newser is an aggregator with an attitude. Face it: there’s too much news. At Newser, we choose the most important stories from hundreds of US and international sources and reduce them to a headline, picture, and two paragraphs. And we do it 24/7–you can come back morning, noon, night (and in between) for something new […]

When Used Wisely, Words Are Powerful.

Since when are taglines the most horrid part of already bad advertising? I don’t know the answer to that, but I do know I’m looking at two lines that are in contention for AdPulp’s new “Crap on a Stick” award. Wal-Mart — Save Money. Live Better. Sears — Life. Well Spent. Yes, yes, I get […]

Tossing Some Taglines In The Fire

Genius Rocket brings crowd sourcing to creative services. The company has created an online marketplace where writers, designers and videographers entertain mostly small change offers from marketers hoping to employ a new tagline, logo or Web video. For instance, Genius Rocket is using its own service to crowd source a new tagline. They’re willing to […]

Beer Speaks, People Mumble

Lagunitas Brewing Company in Petaluma has a killer tagline: Beer Speaks, People Mumble. Their beer’s pretty good too. Share

Orlando! For The Kids

Orlando agency, Push has crafted a new campaign for the Orlando/Orange County Convention & Visitors Bureau. And guess what…it features a baby. Isn’t that cute. Research commissioned by the Orlando CVB showed the need to create an overall positioning for Orlando that focuses on the personal connections and emotions resulting from the destination’s distinct offerings. […]

As Much As I Adore The Genius In “Just Do It,” It’s A Tagline. Taglines Help People Recall The Brand Promise.

There’s something absurd about this headline and subhead. Of course, there’s nothing wrong with absurdist headlines, I’m a big fan of such things. [via The Wall Street Journal] Share