Seven Invasions of Privacy We Accept as Commonplace

Advertisers train themselves to gather data. They become such experts at gathering analytics and number crunching that they forget about user privacy. A normal Monday to an advertiser is a user’s breach of privacy, but companies are using that data in new and creative ways. There is a certain etiquette to dealing with user information, […]

Three Ways to Protect Your Identity and Stay Safe During a Video Sharing Session

Research studies confirm that over 20 percent of Americans have used the Internet to make video calls, according to Mashable.com. You might be impressed by this figure and even feel comfortable with engaging in video calls and chats even more with your friends, relatives, coworkers. and even complete strangers because of it. However, you need […]

10 Reasons to Try a Website Analysis Report Since Your Website Is Not Performing

A lot of websites are created and then left to operate without review. While many websites perform just fine, it is the websites that are constantly audited that eventually return a higher ROI to the owner. A thorough website analysis report can tell you a lot about your website, including errors that are costing you […]

Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

With smartphones and the Internet, technology has taken off, and people now use it to run their daily lives. Of course, more importantly, people in business have harnessed smartphone apps to run day-to-day operations and get ahead against the competition. With this in mind, here are seven mobile apps every advertising agency should pitch to […]

Dearest Customer, You’re Really Just a Target of Some Brand’s Accountability Strategy

Can TV adjust itself to the realities of direct marketing? TV doesn’t have much of a choice, experts say. Advertisers continue to demand greater targeting and accountability as the growth in Internet advertising heats up competition for budgets. Comcast and Starcom MediaVest now have some data to push things in that direction. Conducting a 16-month […]

MTV’s New Web Strategy

Facing increased competition from MySpace and YouTube for the hearts and minds of young people, MTV will launch an ambitious and risky Web strategy, according to Reuters. MTV’s web presence is already 150 sites strong, but the new plan is to build literally thousands more. [MTV] aims to build Web sites related to every personality […]

Bengals First NFL Team To Launch User-Created Video Site

Legend has it that Mark Twain said that when the end of the world comes, he wanted to be in Cincinnati because we’re 20 years behind the time. That may be so when it comes to matters of race relations and high culture, but in terms of what really matters–user-created content and online video–we’re ahead […]

CBS Places Ads On Eggs–With Jumbo-Sized Puns

From The New York Times: The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay […]

MLB Strong Arms Subscribers Of MLB.TV

Major League Baseball launched MLB.TV last year as the first major sport to make a push into live webcasts of their games last season for the low price of 14.95/month for access to over 300 games. The quality was adequate over a broadband connection unless one was trying to watch the Yankees broadcasts, in which […]