Gary Vaynerchuk was prank called at 5:00 am while in Austin for SXSW. Listen to how he handles it. The dude is quick. Vaynerchuk says, “What I think is interesting here is we now live in a very transparent world and every interaction maybe recorded. The question is, if I handled this differently would it […]
I feel Brogan’s pain here. No one wants to be used. Plus, the whole idea of limited access (to a party in this case) runs counter to one of the Web’s main attributes.
The Wall Street Journal addresses the buzz around location-based services at SXSW this weekend. According to the Journal: Foursquare, which launched last year at SXSW, has 16 new badges that users can collect as they check in at different places around Austin. The service updated its iPhone app in time for the conference and has […]
Patricia Martin, writing in Ad Age, recalls seven “unthinkable ideas” from SXSWi 2009. I especially like is Kathy Sierra’s insight into the knowledge economy. Make the consumer brilliant. “Don’t bother trying to get them to think you’re brilliant,” said Kathy Sierra, cognition expert and game developer, whose keynote was one of the most heavily blogged […]
I’m not in Austin for South By this year. But there are plenty of people to take my place. Last year, 12,651 people registered for the Music category; 6,675 people registered for Film; and 9,051 registered for the Interactive portion. This year, though, spokesperson Elizabeth Derczo says Interactive is expected to beat out Music. It’s […]
BlogTalkRadio and PepsiCo are teaming up to bring those of us not in Austin this week (or those too hung over to make it to a panel) some of the proceedings. Pepsi marketing execs are also blogging the conference. And the brand is providing PepsiCoZeitgeist, a Twitter visualizer. John Bell of Ogilvy notes, “while other […]