Tech Journalists Weigh In At SouthBy

Are you fatigued buy all the SouthBy coverage on this site and others? I ask because there’s more than one week’s worth of content nuggets to unearth. For instance, Pelpina Trip of WebBeat.TV spoke to Richard MacManus, founder of ReadWriteWeb about his team’s use of Beluga’s group messaging service, and about Marshall Kirkpatrick’s breaking story [...]

Guest Post: Marketing in the Moment At SouthBy And Beyond

Marketing in the Moment

Holly Hoffman of Corpus Christi is the cofounder and chief inspiration officer of Neovia Solutions, an interactive agency known for its teaching component. She’s also an avid note taker at South By Southwest Interactive panels, a fact which I found particularly helpful given that I did not attend the conference this year. Mid-tweet last weekend, [...]

“Money Chases Things,” Says Diller

Caroline McCarthy of CNET listened to IAC founder and Chairman Barry Diller speak at South by Southwest on Monday. She says Diller provided “a bit of blunt, curmudgeonly insight for a conference best-known as a hub of the young, wide-eyed, and exuberant.” Diller was asked on stage about the presence of a tech bubble. “Well, [...]

Turn Yourself Into A Game, Says Rose

IFC is streaming live interviews from its Crossroads House at SXSW. Frank Rose of Wired.com and author of Art of Immersion sat for one such interview. I’m not sure who the interviewer is here, but I am sure that he upstages Rose. Speaking of gaming, ReadWriteWeb has an interesting piece about how game mechanics will [...]

Apple Brings The iPad2 To The Digerati Encamped In Austin

iPad guy

If there was ever a time and place for an Apple pop up store, it’s 6th Street in Austin this weekend. According to The Statesman, a team from Apple rolled in to town last Monday, picked their favorite location, signed a two week lease with Plat.Form Real Estate, and set about retrofitting 5,000-square-feet of space [...]

Drunk Geeks Are Happy Geeks When You Feed Them

With so many people and companies vying for attention at SXSW, how can an agency formed in the 19th century possibly stand out and promote its brand? With famous local food, that’s free—that’s how! Oh, with a twisted animated video, as well (vegans please look away): Tonight and tomorrow night from 10:00 pm to 2:00 [...]

Gag These “Influencers” With A Spoon

socmetrics.com_sxsw

Alexia Tsotsis of TechCrunch was sick of South By Southwest before the conference even started. Because it’s a club. A clique. A shit show. This SXSW 2011 Influencers Guide, a mashup of Plancast and some shady thing called Socmetrics, is the epitome of why I’m already sick of SXSW four days before it’s even started. [...]

Big Ideas Move Product, But Great Big Ideas Move People To A Higher Place

The more I read from writer, artist and coder Jonathan Harris, the more I like the guy. He’s a humanist and the world is in desperate need of humanists, now as ever. In a piece on his site about how he looses touch with his humanity when deep inside a coding project, he shares a [...]

South By Web Celeb Fest Is Wearing Thin

South By Southwest Interactive wrapped up on Tuesday, and there’s mixed opinion on the conference’s enduring value. Jolie O’Dell, who just announced she is leaving her job at Read Write Web, says SXSW sucks and she won’t be going back for more. This year, I spent most of my time trying to avoid being harassed, [...]

You Can’t Fool Brother Vaynerchuk

Gary Vaynerchuk was prank called at 5:00 am while in Austin for SXSW. Listen to how he handles it. The dude is quick. Vaynerchuk says, “What I think is interesting here is we now live in a very transparent world and every interaction maybe recorded. The question is, if I handled this differently would it [...]