I didn’t write about or think about SouthBy much this year. A post here a social update there. Also, I did not miss being there this year, as I have in years past when I was not in Austin soaking up the action. Perhaps, we are growing apart, SXSW and me. I can live with [...]
An Agency In Five Days: JWT Pops Up At SXSWi Next Month
February 28, 2013 By Leave a Comment
Big agency services for startups, at retail, for five days only. WALTER looks to be another great idea from JWT. Next month in Austin, technology startups in town for SXSW Interactive will have the chance to meet with JWT’s “collective of industrious outsiders who embrace uncertainty and invent within chaos.” I take it they’ll leave [...]
Every Agency Is A Media Company, Wunderman More So Than Others
March 13, 2012 By 1 Comment
Blog Ads studied SXSW Interactive registration records to determine how many agency personell made the trip to Austin this year. The overall attendance numbers were steady since last year, after a huge increase from 2010 to 2011. Digitas sent the most people at 79, followed by Ogilvy (67), Razorfish (64), GSD&M (64), and DDB (58). [...]
Images And Audio Belong Together
March 13, 2012 By Leave a Comment
Fast Company and Forbes both like Picle, a new mobile app introduced at SXSW last week. Picle allows you to snap images and record audio at the same time, compiling your sound and visual bites into a shareable story. I just downloaded the free App on my iPhone and took a pic and audio capture. [...]
In Austin, Homeless People Are Hotspots
March 12, 2012 By 1 Comment
“I think the future of marketing is philanthropy.” -Biz Stone, at SXSW today Homeless Hotspots is a charitable innovation initiative by BBH New York. It attempts to modernize the Street Newspaper model employed to support homeless populations. Participants in the agency’s Homeless Hotspots program carry MiFi devices with 4G connectivity. People seeking Wifi, in this [...]
Not At SouthBy, But I Could Definitely Go For Some Guerro’s
March 9, 2012 By Leave a Comment
I’ve resisted attending SXSW for four years in a row now. It’s easy to do when you have no corporate sponsor to pick up your flights, hotel, meals, taxi rides and bar tabs. The Integer Group first sent me to Austin in 2003, and that was a special time for me, personally and professionally. It’s [...]
Tweet-a-Beer: This Year’s Breakout Hit @SXSWi
March 9, 2012 By Leave a Comment
SouthyBy starts today, and already the Tweeting is on the wall. Like Twitter and Foursquare, in 2006 and 2009 respectively, Tweet-a-Beer is about to capture the attention of SXSW Interactive Conference attendees, and vault from sketch-on-a-napkin status to full on nerd culture hit. By the way, the Portland-based makers of this new app owe me [...]
Hackers, Hipsters and Hustlers On The Road To Austin
March 7, 2012 By Leave a Comment
“You’re either on the bus, or off the bus.” -Merry Pranksters Right now, bus loads of hopeful bootstrappers are making their way to Austin for SXSW. And by busloads, I mean busloads, thanks to the ingenuity of one Elias Bizannes, founder StartupBus. Here’s a look at the goings on from a StartupBus to Paris last [...]
Score One For Branded Utility
March 30, 2011 By Leave a Comment
Scott Belsky, Founder & CEO Behance, gathered his thoughts following his trip to Austin for SXSW earlier this month. Writing for OPEN Forum, Belsky says he appreciated AOL’s booth where they curated news. Score one for branded utility. Belsky (who I heard from at Big Omaha last May) also says “the future of advertising” was [...]
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