SXSW: The New World’s Fair for Brands

the_salt_lick_bbq_woodensign_austin_tx_meatmeister

The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days […]

Ad Agency Takes Strong Pro-Detroit Stance. Go Tigers.

packard

There’s some shoddy reporting in The New York Times today about how Boulder, CO is the new Madison Avenue. Puh leeze. You want a job in advertising? Day Twah, baby. That’s the recruitment message now being beamed out by Lowe Campbell Ewald. Iain Lanivich, Creative Director at the shop, pitches Detroit hard in the above […]

Austin In March: SXSW Is A Big Pitch Fest With Excellent Tacos

I didn’t write about or think about SouthBy much this year. A post here a social update there. Also, I did not miss being there this year, as I have in years past when I was not in Austin soaking up the action. Perhaps, we are growing apart, SXSW and me. I can live with […]

An Agency In Five Days: JWT Pops Up At SXSWi Next Month

Call Us Walter

Big agency services for startups, at retail, for five days only. WALTER looks to be another great idea from JWT. Next month in Austin, technology startups in town for SXSW Interactive will have the chance to meet with JWT’s “collective of industrious outsiders who embrace uncertainty and invent within chaos.” I take it they’ll leave […]

You’re Only As Great As Your Last Big Invention

“If you just hire people with ads on the resume they’ll probably make you more ads.” -Robbie Whiting It’s not enough to just make ads today, ad people need to let their inner inventor out to play. That’s the message unleashed by Robbie Whiting, director of creative tech and production at Duncan/Channon, last Friday in […]

Every Agency Is A Media Company, Wunderman More So Than Others

wunderman

Blog Ads studied SXSW Interactive registration records to determine how many agency personell made the trip to Austin this year. The overall attendance numbers were steady since last year, after a huge increase from 2010 to 2011. Digitas sent the most people at 79, followed by Ogilvy (67), Razorfish (64), GSD&M (64), and DDB (58). […]

Images And Audio Belong Together

picle app

Fast Company and Forbes both like Picle, a new mobile app introduced at SXSW last week. Picle allows you to snap images and record audio at the same time, compiling your sound and visual bites into a shareable story. I just downloaded the free App on my iPhone and took a pic and audio capture. […]

In Austin, Homeless People Are Hotspots

4g-hotspot

“I think the future of marketing is philanthropy.” -Biz Stone, at SXSW today Homeless Hotspots is a charitable innovation initiative by BBH New York. It attempts to modernize the Street Newspaper model employed to support homeless populations. Participants in the agency’s Homeless Hotspots program carry MiFi devices with 4G connectivity. People seeking Wifi, in this […]

Not At SouthBy, But I Could Definitely Go For Some Guerro’s

notgoingtosxsw

I’ve resisted attending SXSW for four years in a row now. It’s easy to do when you have no corporate sponsor to pick up your flights, hotel, meals, taxi rides and bar tabs. The Integer Group first sent me to Austin in 2003, and that was a special time for me, personally and professionally. It’s […]

Tweet-a-Beer: This Year’s Breakout Hit @SXSWi

Tweet-a-Beer – web app for sending a $5 beer through linking Twitter and PayPal accounts. Thirsty?

SouthyBy starts today, and already the Tweeting is on the wall. Like Twitter and Foursquare, in 2006 and 2009 respectively, Tweet-a-Beer is about to capture the attention of SXSW Interactive Conference attendees, and vault from sketch-on-a-napkin status to full on nerd culture hit. By the way, the Portland-based makers of this new app owe me […]