After watching last night’s run of commercials, Paul Venables was not impressed. Now the San Francisco ad man is calling for a creative New Deal. An armistice in the battle being raged in American homes every Super Bowl. A peace accord in the war over garnering cheap laughs. Let us lay down our loveable chimps. […]
This spot made very little impression on me last night. But this morning I like it. And there’s good reason for this. Last night, I was at a party. I couldn’t hear the commercials very well. It’s something brands might want to keep in mind–to make an impression during the game, go visual. The spot […]
I only have one comment from all of last night. This was wretched: flowers – florists – flower delivery You want to order some fresh flowers? Fine. It’s very simple. You can go to 1-800-Flowers.com and choose the “florist delivered” option. Works every time. Screw these guys.
Frito-Lay grabbed the top spot in USA TODAY’s Super Bowl Ad Meter for the first time. Frito-Lay’s Doritos ad featuring an office worker using a crystal ball to free Doritos was the most popular, according to USA TODAY’s Ad Meter. Volunteers gave the ad a score of 8.46 (on a scale of 0 to 10). […]
On behalf of Pepsi, Bob Dylan and Will.I.Am of the Black Eyed Peas worked up bumpin’ new rendition of Dylan’s classic, “Forever Young.” Look for the full song to appear on iTunes soon. Hopefully, the iTunes rendition comes without the tag, “every generation refreshes the world.”
Pepsi finished the night strong with MacGruber. You’ve got the Saturday Night Live skit, an 80s hit TV show and the star from that show, splashy graphics, a catchy tune, plus an inside joke about product placement. Well done.
Scroll through the Super Bowl spots care of Hulu:
Stuart Elliott, Jonah Hughes, Teressa Iezzi and the gang are all obligated to write X number of words about Super Bowl commercials leading up to, and following, today’s big game. Elliott says advertisers have a “tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy […]