Honda Brings Some Funky Stuff To The Party

Squirrels like to store things. People also like to store things. Which is why it’s nice to have a vehicle capable of transporting said storables. A vehicle like Honda’s all-new Accord Crosstour. The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the […]

A Super Bowl Spot That Goes Well With Chili And Beer

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Punxsutawney Polamalu

truTV’s Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday’s big game, near the two-minute warning. “It’s one of those commercials you have to see to believe,” said Tor Myhren, chief creative officer of Grey New York. “I could try to explain it, but you’d probably […]

Bud Light Cues The Good Old Laugh Track

Anheuser-Busch, the world’s largest brewer by revenue, will air five minutes worth of commercials during the Super Bowl on February 7th. According to The Wall Street Journal, several new Bud Light ads will debut with a newly created tagline, “Here we go.” The line is meant to show that Bud Light is a “catalyst for […]

Super Bowl Commercials, Like Feature Films, Get Their Own Trailers

On Sunday February 7th, the Bridgestone brand will unveil two new commercials–“Whale of a Tale” and “Your Tires or Your Life”–during Super Bowl XLIV. Here’s a trailer for one spot: And here’s the “making of” footage, where you can see how glamorous Super Bowl spot making really is. BTW, Patrick Murray and Bill Cochran work […]

Super Bowl Sunday — The Perfect Occasion for An Abortion Debate

University of Florida quarterback Tim Tebow will appear with his mom in a Super Bowl ad for Focus on the Family next month. According to Advocate.com and The Palm Beach Post, Tebow defended the 30-second ad in which he and his mother Pam are expected to discuss her decision not to have an abortion despite […]

Anybody Can Make A Super Bowl Spot. No, Seriously.

Pepsi isn’t going to air any commercials during the Super Bowl this year, but Frito-Lay, the $12 billion unit of PepsiCo will, via their annual consumer generated Crash the Super Bowl campaign. Last year, two unemployed brothers from Batesville, Indiana received $1million from the Frito-Lay’s Doritos brand for trumping the Madison Avenue-made commercials and ranking […]

Pepsi Departs Super Bowl For Another Game Entirely

Pepsi Co. is blowing off the Super Bowl this year. So, we won’t be seeing this kind of slapstick entertainment from the beverage brand like we did last year. According to Meg James of Los Angeles Times: Pepsi’s decision to sit out the Super Bowl, once deemed a can’t-miss showcase for major advertisers, underscores how […]

How To Wisely Invest $5 Mil.

Promotions are often, but not always, based on a free giveaway offer. If it’s a sweepstakes, there’s glitz in the offer itself, but the prize is terribly remote (only a handful of winners). Price promotions, on the other hand, are hard to beat, especially when they strike a cultural nerve and are backed by a […]

Promotion? Not In Your Future

Dave Herbert, 32, and brother Joe, 33, two aspiring filmmakers from Indiana are in the money. They won one million dollars from Doritos, after the snack food brand decided to air the brothers’ “consumer” generated spot during the Super Bowl. The winning spot, made for less than $2,000 and filmed at a YMCA, shows a […]