Kia Motors America unveiled its new 60-second Super Bowl commercial online today in advance of the spot’s television debut in the first quarter of Sunday’s big game. Created by David&Goliath, “One Epic Ride” demonstrates the extreme measures people will go to get their hands on a midsize sedan with a combination of striking design, exhilarating […]
You’ve seen the spot. Plenty of times, I’m sure. But a new Adweek article from Steve Hayden, one of the spot’s creators, sheds a little more light on Apple’s “1984.” When [Steve] Jobs and Apple CEO John Sculley finally saw the rough cut of the spot, Jobs said, “This is going to cause an information […]
The campaign was created in house by Fox Sports Marketing, directed by Smuggler’s Renny Maslow and edited by Arcade Edit’s Greg Scruton.
[via Tony Marin, who loves “catching advertising hacks in the act.”]
Did you notice the hen-pecked male theme last night? If not, take a second look.