Super Bowl XLV Commercial: Kia’s 60 Second Action Adventure

Kia Motors America unveiled its new 60-second Super Bowl commercial online today in advance of the spot’s television debut in the first quarter of Sunday’s big game. Created by David&Goliath, “One Epic Ride” demonstrates the extreme measures people will go to get their hands on a midsize sedan with a combination of striking design, exhilarating […]

Care To Engage In Some Pre-Super Bowl Ad Hype?

Why “1984” Isn’t Like What Most People Think About “1984”

You’ve seen the spot. Plenty of times, I’m sure. But a new Adweek article from Steve Hayden, one of the spot’s creators, sheds a little more light on Apple’s “1984.” When [Steve] Jobs and Apple CEO John Sculley finally saw the rough cut of the spot, Jobs said, “This is going to cause an information […]

Dr. Phil Makes Losers Feel Better (But Why?)

The campaign was created in house by Fox Sports Marketing, directed by Smuggler’s Renny Maslow and edited by Arcade Edit’s Greg Scruton.

Adweek Looks At The Super Bowl Advertising Opportunity

Wieden’s Coke Spot Has Been Done Before

[via Tony Marin, who loves “catching advertising hacks in the act.”]

Refresh Everything, Including Your Browser

Pepsi’s decision to avoid running Gatorade, Pepsi, Diet Pepsi or Mountain Dew spots during the Super Bowl and to instead concentrate on a social media campaign with charitable giving at its center, seems to be working wonders. Atlanta Constitution Journal reports: According to Nielsen Co., PepsiCo is getting more attention on the Web than any […]

Be A Man, Drive A Dodge Equipped With FLO TV

Did you notice the hen-pecked male theme last night? If not, take a second look.