Why “1984” Isn’t Like What Most People Think About “1984”

You’ve seen the spot. Plenty of times, I’m sure. But a new Adweek article from Steve Hayden, one of the spot’s creators, sheds a little more light on Apple’s “1984.” When [Steve] Jobs and Apple CEO John Sculley finally saw the rough cut of the spot, Jobs said, “This is going to cause an information […]

Dr. Phil Makes Losers Feel Better (But Why?)

The campaign was created in house by Fox Sports Marketing, directed by Smuggler’s Renny Maslow and edited by Arcade Edit’s Greg Scruton. Share

Adweek Looks At The Super Bowl Advertising Opportunity


Wieden’s Coke Spot Has Been Done Before

[via Tony Marin, who loves “catching advertising hacks in the act.”] Share

Refresh Everything, Including Your Browser

Pepsi’s decision to avoid running Gatorade, Pepsi, Diet Pepsi or Mountain Dew spots during the Super Bowl and to instead concentrate on a social media campaign with charitable giving at its center, seems to be working wonders. Atlanta Constitution Journal reports: According to Nielsen Co., PepsiCo is getting more attention on the Web than any […]

Be A Man, Drive A Dodge Equipped With FLO TV

Did you notice the hen-pecked male theme last night? If not, take a second look. Share

Awesome + Awesome = Awesomer

This is one of my favorite spots from last night. It’s the perfect product combo to advertise during the Munchie Bowl, and it’s hard to turn away from humans pretending to be Sea World dolphins. Share

A Lady’s Brand Wants In On Man’s Game

How do you get men to use Dove? Naturally, you must convince them it’s okay to do so. It’s no easy task, of course, so I’m not surprised to see this spot fall short. The spot asks, “Now that you’re comfortable with who you are, isn’t it time for comfortable skin?” Even if I answer […]

The Donny Says That’s Not What Advertising Is

Appearing this morning on the Today show to talk about Super Bowl commercials, The Donny says he doesn’t understand the need for all the buffoonery. He wants to see smarter work than he saw last night, which is likely a popular opinion within the industry, but one that does not concern the typical viewer. What […]

Tiger’s Search

The Google spot that captured lots of attention last night has apparently been on YouTube for a while. And so has this parody from Slate: Share