Calcuating ROSB (Return on Super Bowl)


At a price north of three million dollars for a Super Bowl spot this year, Chief Marketing Officers might be sweating some ROI-tipped bullets. With good reason. It’s a big spend and not every company is well suited to court the Super Bowl audience. That’s the news from Brand Keys’ 10th annual Super Bowl Engagement […]

This Super Bowl Season Play With Your Phone, Win A Chevy

The game layer is everywhere today. And now we can thank Chevy and its agency Goodby, Silverstein & Partners for bringing the game layer to this year’s Super Bowl. According to The New York Times, Chevy Gametime is a mobile application that will spit out award 20 free cars, among other prizes. Yet, simply providing […]

GoDaddy To Promote .Co Domains (And Strong Women) During The Big Game

Does sex sell on Super Bowl Sunday? Seems likes a question with one obvious answer, but not so fast. According to the research gurus at University of Wisconsin-Eau Claire, SuperBowl spots with sexual imagery take a 10% hit in “likability” vs. ads without racy images. Naturally, GoDaddy’s Bob “You Still Awake?” Parsons has another story […]

Sketchers Dogged By Activists As Super Bowl Approaches

The Super Bowl is coming. The Super Bowl is coming. No Paul Revere’s ghost hasn’t started blogging herein, but The Super Bowl is coming. According to USA Today, Sketchers’ Super Bowl ad will feature a French Bulldog and Mark Cuban, not Kim Kardashian (as it did last year). In response to Sketchers’ new ad, a […]

The Envelope Please…

And the most popular Super Bowl XLV commercial, according to USA TODAY’s Ad Meter is: Which tells us what? That people love dogs? Yes, that’s one thing it says. It’s also interesting to note the other top performers in USA TODAY’s list. My “best of” list doesn’t look anything like USA TODAY’s. Some of my […]

Super Bowl XLV Commercial: Last Night’s Big Mistake

You’d think Crispin Porter + Bogusky and director Christopher Guest would know better, but no. Groupon is being vilified on the Web for running an insensitive Super Bowl ad last night. I have to admit, the spot above contains one of the worst transitions I’ve ever seen. You don’t go from talking about the plight […]

Super Bowl XLV Commercials: Second Half Highlights

Super Bowl XLV Commercials: First Half Highlights