Oh Canada

Susan Krashinsky, Marketing Reporter for The Globe and Mail in Toronto, reports that this Sunday’s menu of adverts won’t be on air north of the U.S. border. The prevailing notion is that the game just does not have the cultural resonance here that it does in the United States. And yet, the Super Bowl was […]

Conceived, Incubated and Delivered in L.A.

David&Goliath and Siltanen & Partners in El Segundo; Saatchi & Saatchi in Torrance; Team One in El Segundo; RPA in Santa Monica; and Innocean in Huntington Beach. All have been toiling away on Super Bowl commercials for their clients. Meg James of Los Angeles Times notes that 20 of this Sunday’s Super Bowl commercials, including […]

Red Tettemer Is In The Game

This year’s batch of Super Bowl spots simply can not wait. Brands are intent on getting the most from their Super Bowl buy, thus they feel justified trotting out teasers on YouTube. Like so… “Our agents are the very heart of our business, so it was important for us to create an ad that celebrates […]

Like It Or Not, Spec Work Has Its Place On Super Bowl Sunday

Dorito’s Crash the Super Bowl competition is fully underway and some of the finalists aren’t bad. For example: Sadly, the same can not be said for Chevrolet, which is about to put this piece of “consumer” generated crap on the air:

Cars.com Has Your Back

Cars.com grows one’s confidence in car buying situations. Seriously. For more on that, let’s view the brand’s new Super Bowl spot from DDB Chicago: According to Tim Nudd of Adweek: Ad people will see echoes of Richard Grant’s character in How to Get Ahead in Advertising. To me, it’s a happier though no less weird […]