Does sex sell on Super Bowl Sunday? Seems likes a question with one obvious answer, but not so fast. According to the research gurus at University of Wisconsin-Eau Claire, SuperBowl spots with sexual imagery take a 10% hit in “likability” vs. ads without racy images. Naturally, GoDaddy’s Bob “You Still Awake?” Parsons has another story […]
The Super Bowl is coming. The Super Bowl is coming. No Paul Revere’s ghost hasn’t started blogging herein, but The Super Bowl is coming. According to USA Today, Sketchers’ Super Bowl ad will feature a French Bulldog and Mark Cuban, not Kim Kardashian (as it did last year). In response to Sketchers’ new ad, a […]
And the most popular Super Bowl XLV commercial, according to USA TODAY’s Ad Meter is: Which tells us what? That people love dogs? Yes, that’s one thing it says. It’s also interesting to note the other top performers in USA TODAY’s list. My “best of” list doesn’t look anything like USA TODAY’s. Some of my […]
You’d think Crispin Porter + Bogusky and director Christopher Guest would know better, but no. Groupon is being vilified on the Web for running an insensitive Super Bowl ad last night. I have to admit, the spot above contains one of the worst transitions I’ve ever seen. You don’t go from talking about the plight […]
With all the focus on today’s Super Bowl commercials, it’s easy to lose sight of the real reason for the mass audience. NFL Football. Thankfully, my friend Charlie Quirk, an account executive at Overland Agency in Portland, published a piece on his site and Bleacher Report about how both the Green Bay Packers and the […]
Chevy is running 11 Super Bowl ads today. Here’s a handful for your pre- and post-game enjoyment: Previously on AdPulp: Super Bowl XLV Commercial: Hot For Teacher
Note the Nebraska license plates at the end of this spot. Was this Super Bowl commercial shot in Omaha?
Why rent a home with HomeAway.com for your next vacation? “Because hotels hate your guts.” I like copy that bites, and the above line is a juicy bite, even though it’ll be hard to hear that line over all the loud conversations at today’s Super Bowl parties.