Advertising that is self-referential almost always fails to connect with a broad audience. Tide and Saatchi & Saatchi just changed all that. https://youtu.be/doP7xKdGOKs According to Adweek: Tide’s wildly ambitious plan is much more involved than your average Super Bowl spot. The detergent brand’s goal is to take over the Super Bowl with a campaign that positions actor David Harbour as an omniscient …
RAM Extolls the Virtues of “The Drum Major Instinct” (a.k.a. the Need to Feel Superior)
Chrysler messed up. The tone-deaf auto brand ran a Super Bowl commercial featuring an out-of-context voiceover from the estate of Martin Luther King. https://youtu.be/SlbY1tGARUA What the Super Bowl ad failed to include is the part of King’s sermon in which he warns against the dangers of spending too much when buying a car. Fiat Chrysler Automobiles defended the ad, which was made by a Chicago-based …
It’s Game Day. Who Do You Like for “Best Super Bowl Spot”?
It's Super Bowl Sunday. Let's watch commercials! https://https://youtu.be/pypRKeF3u6A https://youtu.be/0YVbVXOjJv4 https://youtu.be/ijVLdH5dt-c https://youtu.be/vlhQkTvDoho https://youtu.be/XHpEJRsHefM https://youtu.be/yvicqMrAHvQ https://youtu.be/4eKYR_iL5eU https://youtu.be/H2zkZgZYEng https://youtu.be/doP7xKdGOKs https://youtu.be/91Q0kddGWLc In other news, go Eagles. …
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A Delicious Product In A Slim Can, But What About the Ads?
Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here's a taste of what's to come... https://youtu.be/LnZnSumfIlE Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, okay... The other 15-second ads star actors Hayley Magnus, Ryan Goldsher and Daniel Stewart. …
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Budweiser Plays Its Community Values Card
Did you know that Budweiser employees have donated over 79 million cans of water to communities hit hard by natural disasters? In 2017 alone, Anheuser-Busch in partnership with the American Red Cross donated nearly 3 million cans of clean drinking water. The community service projects are the subject of the beer brand's new Super Bowl spot. https://youtu.be/CxGUmtRLm5g Set to Skylar Grey’s rendition of the …
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The Handmaid’s Tale: A Hulu Original
I am excited to see Elizabeth Moss of Mad Men star in The Handmaid's Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where fertile young women are bound in sexual slavery. https://youtu.be/jMrDTDEmS4c Atwood’s …
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84 Lumber Opens The Door To Opportunity
84 Lumber is a company with a heart. The Pennsylvania-based is also a company with their finger on the pulse. The story was initially rejected by Fox for being "too controversial for T.V.," forcing the company to edit it and cut it down. Let's see the piece in full frame now: https://youtu.be/nPo2B-vjZ28 Rob Schapiro, chief creative officer of 84 Lumber's ad agency Brunner, told Business Insider, "This is a …
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Consciousness Comes To Carvertising
European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they're $45,000 sleds that you can ride to freedom. https://youtu.be/Ey2SL5kOtnM Volvo's agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech: There is no use planning for a future which when you get to it and it becomes a present, you won't be there, you'll be living …
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Budweiser Taps the Perfect Theme for This Time
What could be more American than an immigrant's story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. https://youtu.be/HtBZvl7dIu4 "When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived within their own brand history," said Anomaly Global Chief …
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What the Favre Is Going On?
Brett Favre isn't the player he once was. Time is a wicked messenger. https://youtu.be/AHK-AEJbn6Q https://youtu.be/DYiVjNDVvO4 Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What's your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in a social media puzzle. We …