Super Bowl Ad Rewind: Seven That Stick

I didn’t see any great ads during the Super Bowl tonight. But there were a handful of good ads. Given the big stage, and the exorbitant cost to make and run these spots, there really should be a number of great ads every year. But no. Regardless, let’s have another look at some of the […]

Gary Vaynerchuk, Agency Head, Previews the Super Bowl and Puts Gas In the Entrepreneurial Engine

Gary Vaynerchuk of Vayner Media has some thoughts on this year’s Super Bowl. As a Jets fan, he’s unhappy to see the other New York team make it to the big game, which he will not be watching. However, he expects big things from the commercials, and better bridges to online where the story can […]

College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air

Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet. According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a […]

Bacon Lovers Rejoice, Jack’ll Marry You Up

Regional media buys are often overlooked during Super Bowl advertising coverage. But not here. We leave few Super Bowl advertising stones unturned. Portland’s office of StruckAxiom, combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo. The TV […]

Oh Canada

Susan Krashinsky, Marketing Reporter for The Globe and Mail in Toronto, reports that this Sunday’s menu of adverts won’t be on air north of the U.S. border. The prevailing notion is that the game just does not have the cultural resonance here that it does in the United States. And yet, the Super Bowl was […]

Conceived, Incubated and Delivered in L.A.


David&Goliath and Siltanen & Partners in El Segundo; Saatchi & Saatchi in Torrance; Team One in El Segundo; RPA in Santa Monica; and Innocean in Huntington Beach. All have been toiling away on Super Bowl commercials for their clients. Meg James of Los Angeles Times notes that 20 of this Sunday’s Super Bowl commercials, including […]

Red Tettemer Is In The Game

This year’s batch of Super Bowl spots simply can not wait. Brands are intent on getting the most from their Super Bowl buy, thus they feel justified trotting out teasers on YouTube. Like so… “Our agents are the very heart of our business, so it was important for us to create an ad that celebrates […]