Special thanks to Justin Bajan from David&Goliath in LA for providing AdPulp readers with this special inside look at the making of KIA’s “Dreams” Super Bowl spot. It all started with a dream. Sort of. I was sitting with my composition book in hand staring out of the window watching planes land at LAX when [...]
A Doggy Diet, A Red Beetle And Intergalactic Visitation
February 1, 2012 By Leave a Comment
Put a dog in it. It’s an age-old directive in Adlandia for a reason. People love dogs. And dogs love to chase red cars… You have just seen “The Dog Strikes Back,” a special 75-second extended version of VW’s 2012 Super Bowl commercial from Deutsch LA, in which the all-new 2012 Volkswagen Beetle inspires Bolt [...]
Red Tettemer Is In The Game
January 30, 2012 By 1 Comment
This year’s batch of Super Bowl spots simply can not wait. Brands are intent on getting the most from their Super Bowl buy, thus they feel justified trotting out teasers on YouTube. Like so… “Our agents are the very heart of our business, so it was important for us to create an ad that celebrates [...]
Ferris Bueller Done All Growed Up And Driving A Honda
January 30, 2012 By Leave a Comment
Created by RPA, Matthew Broderick stars as himself in this extended “Ferris Bueller’s Day Off” homage for Honda. Personally, I wanted to see Charlie Sheen in a police station waiting room cameo appearance.
Like It Or Not, Spec Work Has Its Place On Super Bowl Sunday
January 27, 2012 By 2 Comments
Dorito’s Crash the Super Bowl competition is fully underway and some of the finalists aren’t bad. For example: Sadly, the same can not be said for Chevrolet, which is about to put this piece of “consumer” generated crap on the air:
Cars.com Has Your Back
January 26, 2012 By Leave a Comment
Cars.com grows one’s confidence in car buying situations. Seriously. For more on that, let’s view the brand’s new Super Bowl spot from DDB Chicago: According to Tim Nudd of Adweek: Ad people will see echoes of Richard Grant’s character in How to Get Ahead in Advertising. To me, it’s a happier though no less weird [...]
Calcuating ROSB (Return on Super Bowl)
January 25, 2012 By Leave a Comment
At a price north of three million dollars for a Super Bowl spot this year, Chief Marketing Officers might be sweating some ROI-tipped bullets. With good reason. It’s a big spend and not every company is well suited to court the Super Bowl audience. That’s the news from Brand Keys’ 10th annual Super Bowl Engagement [...]
This Super Bowl Season Play With Your Phone, Win A Chevy
January 20, 2012 By Leave a Comment
The game layer is everywhere today. And now we can thank Chevy and its agency Goodby, Silverstein & Partners for bringing the game layer to this year’s Super Bowl. According to The New York Times, Chevy Gametime is a mobile application that will spit out award 20 free cars, among other prizes. Yet, simply providing [...]
GoDaddy To Promote .Co Domains (And Strong Women) During The Big Game
January 20, 2012 By 1 Comment
Does sex sell on Super Bowl Sunday? Seems likes a question with one obvious answer, but not so fast. According to the research gurus at University of Wisconsin-Eau Claire, SuperBowl spots with sexual imagery take a 10% hit in “likability” vs. ads without racy images. Naturally, GoDaddy’s Bob “You Still Awake?” Parsons has another story [...]
Sketchers Dogged By Activists As Super Bowl Approaches
January 12, 2012 By Leave a Comment
The Super Bowl is coming. The Super Bowl is coming. No Paul Revere’s ghost hasn’t started blogging herein, but The Super Bowl is coming. According to USA Today, Sketchers’ Super Bowl ad will feature a French Bulldog and Mark Cuban, not Kim Kardashian (as it did last year). In response to Sketchers’ new ad, a [...]
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