Cyborg Hottie Kicks Nerd In Gonads, Nerd Does A Dance

I am far from impressed with this year’s crop of Super Bowl commercials. As entertainment most fall flat. As ads they fail completely. “Stay calm, there’s a Century 21 agent in the house.” “Come on get happy.” “Gladys is going to start you on a chocolate I.V.” Regardless, there is one Super Bowl spot I […]

A Superbowl Sunday Story of Dentures and Hard Shell Tacos

Super Bowl ads are no longer ads, per se. Ads drive purchase intent. Super Bowl “ads” cost millions to make and $4 million to run once, but they’re not ads, they’re little movies meant to entertain inebriated and distracted audiences at parties. Here’s one from Deutsch/LA and Taco Bell that doesn’t exactly possess appetite appeal: […]

Paid Post: “Crash the Super Bowl” Contest To Award $5 Mil. In Prize Money


Editor’s Note: This is a sponsored post, bought and paid for by the Doritos brand. Baseball, for many fans, has faded from view. The NHL has contract issues, and many foresee another cancellation of an entire hockey season. Basketball, meh. This time of year means one thing, football. As we quickly approach midseason, the ad […]

Guest Post: Transcend the TV Spot For An Even Bigger Win

Editor’s Intro: Charlie Quirk, a strategist at Wunderman in Seattle, believes Chrysler might have gotten better mileage from its epic Super Bowl spot this year, had they chosen to play the story out in different channels, instead of just relying on TV and replays on YouTube. A little over six weeks have passed since Super […]

Pepsi Says “You’re Fired”

Pepsi was the choice of a new generation and a foundational client for many in Adlandia. But some of those ad pros are being handed their jocks this week, as Pepsi prunes its list of North American agencies on the roster from from 150 to about 50. In related news, CEO Indra Nooyi also said […]

Social Is Another Channel Entirely

Old Milwaukee rolled out a new TV commercial starring comedian Will Ferrell during the Super Bowl. You probably didn’t see it though, as it only ran in one place–the country‚Äôs second-smallest TV market, North Platte, Neb. According to BusinessWeek, despite its tiny TV audience, the Old Milwaukee ad managed to outperform some of the nationally […]

Lots Of Weak, Recycled Spots That Don’t Lead Anybody Anywhere

The other day, Gary Vaynerchuk predicted that Super Bowl advertisers would extend the story told in their Super Bowl ads to online venues, and that these extensions would have us talking on Monday morning. Didn’t happen (except in a few rare exceptions). In fact, if you look at the Toyota Camry spot, to name just […]

Advertising’s Top Creatives For A More Creative Economy

Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency’s reel. Clearly, bailing out Wall Street and Detroit’s automakers was a political act; therefore, reshaping those brands is an also a political […]

Bud Light Gets Crafty With A “Six Point 0” Line Extension

I didn’t care for this ad when I saw it during the Super Bowl, but now I see an unhidden message in it. Bud Light Platinum is a 6.0% alcohol by volume. Why the brand and its agency didn’t make the entire spot about that significant point of difference, it’s hard to say. “Man has […]

OK Go Makes Music In A Chevy

Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix. OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version […]