Stuart Elliott, Jonah Hughes, Teressa Iezzi and the gang are all obligated to write X number of words about Super Bowl commercials leading up to, and following, today’s big game. Elliott says advertisers have a “tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy […]
The New York Times commissioned designers from around the nation to make alternate Super Bowl 43 logos (because they could!). The selection above is from Draplin Design Co. in Portland, Oregon. [via BFG Blog]
Three mil. is a hefty toll for a 30 second spot this Sunday. Naturally, brands want to get the most bang for their buck. In 2009, that means digital. Digital extends the spot via promotions or partnerships, archives the spot and in many cases builds anticipation for the spot. According to The Wall Street Journal, […]
The version of the commercial that will air on Sunday is part of the next evolution of Denny’s “Real Breakfast” campaign that takes a shot at competitor’s “candy breakfasts.” BTW, Denny’s serves 12,500,000 very real Grand Slam breakfasts every year. The meal was introduced in 1977.
Pedigree wants you to adopt a dog and feed it Pedigree brand dog food. The pet food provider will express this desire during Super Bowl XLIII. Developed by ad agency TBWA\Chiat\Day Los Angeles and directed by Traktor, the 30-second spot will air during the first quarter of Super Bowl XLIII. The airing of the spot […]
It’s an ad blog’s scared duty to bring news of GoDaddy’s annual Super Bowl spots. So here we are upholding our end of the bargain. Find more videos like this on AdGabber The domain name registrar’s Super Bowl campaigns have been a self-generated mockery from the beginning. One that slyly manages to put the GoDaddy […]
One of the reasons people enter consumer generated content contests is for the recognition. Now, thanks to a new Super Bowl promotion, would be directors can enter for the money. According to The Wall Street Journal, PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip […]