Shutout In The 4th

There was no winner in the fourth quarter. It was pretty much one poor spot after the next. Mercifully, it ended on a semi-decent effort from a fan (with an assist from Pytka). [UPDATE] Participants in USA Today’s real-time consumer focus group, saw things much differently. They loved the crabs that carry away an ice […]

Emerald Nuts and Nationwide Get In the Game During 3rd


Coca-Cola Gains Ground In 2nd Quarter

Coca-Cola ran three spots in the second quarter, all of which were well done. The brand’s Black History month spot may have been the best of the three, given the historic nature of today’s game. Although, it’s hard to find fault with the Grand Theft Auto remake, which journeys back in Coke time to the […]

Bud Light Takes The 1st Quarter

Bud Light opened the game strong with three commercials. The first, “Rock, Paper Scissors,” I didn’t care for, but the other two were funny.

Super Bowl Spots Don’t Need To Induce A Transaction To Work

Adweek created a new Super Bowl blog and recruited several luminaries from Adlandia to contribute to it today. One luminary, direct marketing guru Seth Godin, (who coined the term “permission marketing” ) says today’s media game isn’t about “selling anything, per se.” Instead, it’s about creating a short little movie that spreads. Yes, it’s permission […]

Super Bowl Ad Lineup

Need a guide to today’s Super Bowl ads? USA Today has one (broken down by brand name). As you can see, A-B has nine spots running during the game. That’s over $20,000,000 in jacked up CBS airtime.

Super Bowl Losers Second Life in Sierra Leone

What happens to the t-shirts of the team who loses the game tonight? That’s easy. They get shipped care package style to third world countries. The New York Times sheds light on this uniquely American brand of philanthropy: The other set of championship gear — the 288 T-shirts and caps made for the team that […] Traffic Surged 594% On Strength Of Super Bowl Media Buy

BL Ochman wrote the following text (all I did was write the headline): Never mind not integrating their campaigns with new media, several advertisers didn’t even include a URL in their multi-gazillion-dollar Super Bowl commercials! That’s completely ridiculous in light of comScore Networks research showing that some advertisers, led by Budweiser, saw huge spikes in […]

How To Waste 5 Mil In 60 Seconds

Barbara Lippert: Let’s start with the lowest of the low: Talk about a $5 million vanity project (so bad they had to run it twice). This complete mess was what it took Bob Parsons 14 tries with ABC to get through—a bunch of cliché-smarmy boy executives rehashing the wonder of last year’s GoDaddy commercial? […]

Monday Morning Quarterbacks

Lewis Lazare also liked the Fed Ex “stick” spot from last night’s big game. But Lazare loses me soon thereafter, as he believes the Escalade spot, and the Ameriquest Mortgage hospital spot are “touchdowns.” Ameriquest’s key message, “don’t judge too quickly” does come across loud and clear in the spot, but I question the appropriateness […]