Football Triumphant

For once, the big game was much much better than the commercials. Some second half ad rankings… Winners: “head shrinker” Vitamin Water “Shaq horseback” Hyundai “reveal” Bud Light “Will Ferrell” Amp Energy Drink “nipple charge” Losers: Ice Breakers “Carmen Electra” E*Trade “baby talk” One of the best spots I saw tonight was a local […]

1st Half 1st Impressions

Winners: Bud Light “cheese wheel” FedEx “pigeons” GMC Yukon “myth of Sisyphus” Garmin “Napoleon” Losers: Toyota “badger” Bud Light “foreign accents” Pepsi “Justin Timberlake promo” Doritos “mousetrap” Share

Stock Tip

According to The Wall Street Journal, research from the University of Wisconsin suggests that shares of Super Bowl advertisers tend to outperform the Standard & Poor’s 500-stock index in the week after the game. Share

Pepsi To Tell Deaf Joke During Super Bowl

It’s time to start talking about Super Bowl commercials again. I’m pleased to start that process this year with PepsiCo. Their new production, “Bob’s House,” will air during the big game. It’s a spot where many, especially at a loud party, may think someone hit the Mute button. But they would be wrong. Share

R.I.P., Robert Goulet

Singer Robert Goulet dies in Los Angeles at 73. Share

Wieden To Make Job Site Look Good On Super Bowl Monday

In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot. After a messy split with its previous agency, Cramer-Krasselt, said it has handed its $60 million creative advertising account to Wieden & […]

Shutout In The 4th

There was no winner in the fourth quarter. It was pretty much one poor spot after the next. Mercifully, it ended on a semi-decent effort from a fan (with an assist from Pytka). [UPDATE] Participants in USA Today’s real-time consumer focus group, saw things much differently. They loved the crabs that carry away an ice […]

Emerald Nuts and Nationwide Get In the Game During 3rd

“Federline…fries!” Share

Coca-Cola Gains Ground In 2nd Quarter

Coca-Cola ran three spots in the second quarter, all of which were well done. The brand’s Black History month spot may have been the best of the three, given the historic nature of today’s game. Although, it’s hard to find fault with the Grand Theft Auto remake, which journeys back in Coke time to the […]

Bud Light Takes The 1st Quarter

Bud Light opened the game strong with three commercials. The first, “Rock, Paper Scissors,” I didn’t care for, but the other two were funny. Share