43, Hut Hut!

The New York Times commissioned designers from around the nation to make alternate Super Bowl 43 logos (because they could!). The selection above is from Draplin Design Co. in Portland, Oregon. [via BFG Blog]

Bud Embeds Links In Super Bowl Spots

Three mil. is a hefty toll for a 30 second spot this Sunday. Naturally, brands want to get the most bang for their buck. In 2009, that means digital. Digital extends the spot via promotions or partnerships, archives the spot and in many cases builds anticipation for the spot. According to The Wall Street Journal, […]

Denny’s Serves Up Super Bowl Appetizer

The version of the commercial that will air on Sunday is part of the next evolution of Denny’s “Real Breakfast” campaign that takes a shot at competitor’s “candy breakfasts.” BTW, Denny’s serves 12,500,000 very real Grand Slam breakfasts every year. The meal was introduced in 1977.

Maybe You Should Get A Dog

Pedigree wants you to adopt a dog and feed it Pedigree brand dog food. The pet food provider will express this desire during Super Bowl XLIII. Developed by ad agency TBWA\Chiat\Day Los Angeles and directed by Traktor, the 30-second spot will air during the first quarter of Super Bowl XLIII. The airing of the spot […]

The Old “So Bad It’s Good” Trick Never Fails For GoDaddy

It’s an ad blog’s scared duty to bring news of GoDaddy’s annual Super Bowl spots. So here we are upholding our end of the bargain. Find more videos like this on AdGabber The domain name registrar’s Super Bowl campaigns have been a self-generated mockery from the beginning. One that slyly manages to put the GoDaddy […]

Using Cash To Find Quality

One of the reasons people enter consumer generated content contests is for the recognition. Now, thanks to a new Super Bowl promotion, would be directors can enter for the money. According to The Wall Street Journal, PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip […]

Advertisers Still Want To Get Into The Super Bowl

…and they want to do it at $3 million per :30. From the Wall Street Journal: So far, a dozen 30-second spots have sold at the $3 million mark, says Seth Winter, senior vice president of sales and marketing for NBC Sports & Olympics. In 2008, News Corp.’s Fox received about $2.7 million for 30 […]

Tide To Go Keeps It Going Online

MyTalkingStain.com neatly extends P&G’s Super Bowl spot. You can download a buddy icon, win a prize, revisit the commercial or, wait for it…enter a make your own Talking Stain spoof spot.

The Long and Rewinding Road

There’s a new metric in town—how many times a Super Bowl spot gets rewound. According to The New York Times, in homes with the TiVo video recorder service the commercials got a higher audience than the game. Todd Juenger, vice president and general manager for audience research and measurement at the New York office of […]

Bill Cosby on the First Law of Advertising

“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” There’s joy in Gotham City today, and more than a little pride, but none of it should be felt by Super Bowl XLII advertisers or their agencies. Last night’s performance was disappointing and instantly forgettable. From heart-warming Budweiser […]