The Old “So Bad It’s Good” Trick Never Fails For GoDaddy

It’s an ad blog’s scared duty to bring news of GoDaddy’s annual Super Bowl spots. So here we are upholding our end of the bargain. Find more videos like this on AdGabber The domain name registrar’s Super Bowl campaigns have been a self-generated mockery from the beginning. One that slyly manages to put the GoDaddy […]

Using Cash To Find Quality

One of the reasons people enter consumer generated content contests is for the recognition. Now, thanks to a new Super Bowl promotion, would be directors can enter for the money. According to The Wall Street Journal, PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip […]

Advertisers Still Want To Get Into The Super Bowl

…and they want to do it at $3 million per :30. From the Wall Street Journal: So far, a dozen 30-second spots have sold at the $3 million mark, says Seth Winter, senior vice president of sales and marketing for NBC Sports & Olympics. In 2008, News Corp.’s Fox received about $2.7 million for 30 […]

Tide To Go Keeps It Going Online neatly extends P&G’s Super Bowl spot. You can download a buddy icon, win a prize, revisit the commercial or, wait for it…enter a make your own Talking Stain spoof spot. Share

The Long and Rewinding Road

There’s a new metric in town—how many times a Super Bowl spot gets rewound. According to The New York Times, in homes with the TiVo video recorder service the commercials got a higher audience than the game. Todd Juenger, vice president and general manager for audience research and measurement at the New York office of […]

Bill Cosby on the First Law of Advertising

“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” There’s joy in Gotham City today, and more than a little pride, but none of it should be felt by Super Bowl XLII advertisers or their agencies. Last night’s performance was disappointing and instantly forgettable. From heart-warming Budweiser […]

A Stick In Bud Light’s Eye

Miller Brewing took out a full page ad in USA TODAY today to congratulate A-B. This is what it says: Dude! Did you really spend $18 million on the big game? Congratulations on your USA TODAY Ad Meter success, Bud Light. This certainly calls for beer. An award winning beer. A beer with more taste […]

Welcome to Perfectville, Population 1

See RBK for behind the scenes action and Super Bowl XXLII gear. Share

Go (See Danica Patrick Undress) Daddy

GoDaddy makes a habit of making Super Bowl commercials that don’t air during the Super Bowl. The spot that did air last night promised viewers more if they’d just click over to According to Ad Age, a record two million people took the GoDaddy challenge. “For us, because we’re an internet company and we […]

Earth To Ad Peeps

Check out Bob Garfield’s Monday morning lead: And advertising people wonder why the public views them with contempt. The industry’s annual showcase Sunday featured commercials that peddled soft porn, sold soda pop as a drug, trivialized charitable causes, ridiculed ethnic Americans, terrified small children and contemplated running over a sissy with a car. Garfield makes […]