“In the eternal debate for answers the one thing that’s true is what’s true for you.” Sounds like a line from the Church or Relativity. In fact, it’s the clinching argument in an ad from Church of Scientology. Called “Knowledge,” the ad aired in select markets on Sunday during the big game. It was produced [...]
Church of Scientology Serves Up Poached Apple On Super Bowl Sunday
February 7, 2013 By Leave a Comment
Oreo Cookie Scores Social Media Win On Super Bowl Sunday, GoDaddy Heads To The Bank On Monday
February 5, 2013 By Leave a Comment
On the heels of Oreo’s big Super Bowl win during Sunday’s Super Bowl #blackout, are we ready to say real time marketing is a new trend? It’s a topic NPR’s “Talk of the Nation” picked up and ran with today. Oreo’s ad team took just five minutes to conceive and produce the ad, according to [...]
Five Super Bowl Commercials Worth Revisiting
February 4, 2013 By Leave a Comment
I am not an ad critic, but I play one on the Internets; ergo, you are no doubt chomping at the bit for my report on last night’s Adverganza. Sorry to keep you waiting… WORST IDEA WITH THE BEST EXECUTION: VW BEST SOCIAL MEDIA EXTENSION: OREO See how cookies v. cream plays out on Instagram. [...]
Super Bowl Spots: Jeep Versus Dodge RAM And My Dual Reaction
February 4, 2013 By 8 Comments
Here’s the one and only question I’ve been pondering about last night’s Super Bowl TV spots: Why was I instantly smitten with the Dodge RAM “So God Made A Farmer” spot but thought the Jeep “Whole Again” soldier tribute spot was crass and exploitative? I’m speaking of my immediate, visceral reaction to both commercials, which [...]
Cyborg Hottie Kicks Nerd In Gonads, Nerd Does A Dance
February 2, 2013 By Leave a Comment
I am far from impressed with this year’s crop of Super Bowl commercials. As entertainment most fall flat. As ads they fail completely. “Stay calm, there’s a Century 21 agent in the house.” “Come on get happy.” “Gladys is going to start you on a chocolate I.V.” Regardless, there is one Super Bowl spot I [...]
A Superbowl Sunday Story of Dentures and Hard Shell Tacos
January 30, 2013 By Leave a Comment
Super Bowl ads are no longer ads, per se. Ads drive purchase intent. Super Bowl “ads” cost millions to make and $4 million to run once, but they’re not ads, they’re little movies meant to entertain inebriated and distracted audiences at parties. Here’s one from Deutsch/LA and Taco Bell that doesn’t exactly possess appetite appeal: [...]
Paid Post: “Crash the Super Bowl” Contest To Award $5 Mil. In Prize Money
October 13, 2012 By Leave a Comment
Editor’s Note: This is a sponsored post, bought and paid for by the Doritos brand. Baseball, for many fans, has faded from view. The NHL has contract issues, and many foresee another cancellation of an entire hockey season. Basketball, meh. This time of year means one thing, football. As we quickly approach midseason, the ad [...]
Guest Post: Transcend the TV Spot For An Even Bigger Win
March 20, 2012 By Leave a Comment
Editor’s Intro: Charlie Quirk, a strategist at Wunderman in Seattle, believes Chrysler might have gotten better mileage from its epic Super Bowl spot this year, had they chosen to play the story out in different channels, instead of just relying on TV and replays on YouTube. A little over six weeks have passed since Super [...]
Social Is Another Channel Entirely
February 7, 2012 By Leave a Comment
Old Milwaukee rolled out a new TV commercial starring comedian Will Ferrell during the Super Bowl. You probably didn’t see it though, as it only ran in one place–the country’s second-smallest TV market, North Platte, Neb. According to BusinessWeek, despite its tiny TV audience, the Old Milwaukee ad managed to outperform some of the nationally [...]
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