Spotlight On NW Creative: Powered And StepChange Go To The Social

StepChange, a Portland social media agency, was acquired this week for an undisclosed sum by Powered of Austin, Tex. Powered also scooped up Crayon and Drillteam, both in New York. Crayon is a social media consulting firm, Drillteam focuses on blogger outreach and earned media and StepChange builds brand presence on social networks. StepChange will […]

Spotlight On NW Creative: Blue Collar Interactive

Blue Collar Interactive in Hood River, OR has come up with a unique way of introducing themselves to potential clients and the greater business community. Via its “Open House” concept, Blue Collar is offering one local company the chance to receive $20,000 in creative services for free. The package will be awarded to the most-deserving […]

Spotlight On NW Creative: The Great Society

The Great Society was a set of domestic programs proposed or enacted in the United States on the initiative of President Lyndon B. Johnson. The Great Society is also a Portland mutt–part brand consultancy, part advertising agency, part graphic design shop–with a decidedly Russian bark. Formed by people who once worked at Wieden + Kennedy, […]

Spotlight on NW Creative: Bacon Masters Bring The Sizzle

Bacon tastes good. Working from that simple premise Portlanders Scott Kventon, Jason Glaspey and Michael Richardson started online retailer Bac’n as a side project last year and the site splattered grease right out of the pan. Today, Bac’n, The Oregonian and Silicon Florist reported that Coastal Vineyards of California, a gift basket retailer that has […]

Spotlight On NW Creative: Blackbox Republic

Portland startup, Blackbox Republic, is a new social dating site that claims it can help you, “Find people who love you back. Friends, lovers, soul-mates, and fellow booty-shakers.” According to The Oregonian, Blackbox launched its service yesterday and is “a members-only, fee-based alternative to social networking sites like Facebook and online dating sites like Match.com.” […]

Spotlight on NW Creative: Designers Don’t Read by Austin Howe

Designers Don’t Read by Austin Howe began as a series of weekly essays sent every Monday morning to top graphic designers. It’s now a 208-page book from one of Portland’s more well known “mad men.” Howe and Mike Doherty launched the hybrid advertising agency AKA Advertising and Sass (where I showed my book to Doug […]

Spotlight on NW Creative: Good Food At A Great Price

Food carts are incredibly popular in Portland. And they’re becoming more popular everyday, in part because they offer an appealing product in lean economic times. According to Patrick Alan Coleman at Portland Mercury, in 2008 the Multnomah County Health Department gave annual mobile food unit licenses to 370 carts and trucks. Due to demand, 2009 […]

Spotlight on NW Creative: Trevor Graves

David Wiggs of Hitch recently spoke with Trevor Graves of NEMO as part of a series on ad industry innovators. When asked what makes NEMO different, Graves says “We never make ads: advertising is fake, it’s clutter, and it’s ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, […]

Spotlight on NW Creative: Fall of the House

Fothing is a new Portland-based Web series with three episodes available now on Fothing.TV. The Webisodes are a by-product of Fall of the House, an improv series in its fifth season at Theater! Theatre! on Belmont. Aubrey’s Monologue from Fothing on Vimeo. According to their Twitter page, Fothing is “a show about a show about […]

Spotlight On NW Creative: Magneto Brand Advertising

Why do ad agencies have self-promo Web sites? To show off their skills and gain new business. Duh. Sadly, most shops leave off at the portfolio, proprietary process and case study pages when what people really want to know is what kind of people work there. Thankfully, Magneto Brand Advertising in Portland helps visitors to […]