According to Adweek, Portlandia co-star and co-creator, Carrie Brownstein is a Wieden+Kennedy alum. That, I did not know. BTW, Portlandia has been cleared for a second season on IFC. Yea! …
Urban Airship Helps Marketers Get The Most Mobile App Bang For The Buck
"The time for experimentation on mobile has passed," says Scott Kveton, CEO of Urban Airship. "It's nearly impossible to build a business around a 99-cent app. Apps have to provide ongoing value, both to the user and to the brand." With this week's release of Reports and Push Composer, Urban Airship intends to deliver just that. Here's how Marshall Kirkpatrick, the best tech blogger in the world, describes the …
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Spotlight On NW Creative: Portland’s Cup Runneth Over With Brand Studios And Design Shops
Agency Spy has been working with the Egotist network of sites to profile the advertising and design scene in various American cities. Portland got a look earlier this week, and while the article naturally mentions W+K, Grady Britton, BPN and other regulars, the thing I found interesting was the big batch of shops (mostly design shops) that I'd never heard of before. Feel Good Anyway The Felt Hat Grey …
Spotlight On NW Creative: We Are Timbers
Portland Timbers wisely extended their out-of-home advertising campaign--currently draped on many exterior walls of commercial buildings in urban Portland--by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team's "We Are Timbers" fan photo shoot were provided with downloads of their photos, already cropped and sized for upload to use as profile pictures on …
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Spotlight On NW Creative: Timbers Out-of-Home
In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That's one thing I get from the Portland Timbers' new out-of-home advertising campaign, currently running on several of the city's structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is "the biggest campaign we've done yet," Timbers owner Merritt Paulson said. "It's about who …
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Spotlight On NW Creative: Solar World Asks People To “Shine Baby Shine”
It's been a while since I've featured a consumer generated video contest, but this one is from Solar World, a company that employs lots of Oregonians in the green energy sector. So, let's have a look at some of the homemade videos created by eco-conscious citizens in pursuit of a free solar array from the nation's largest panel manufacturer. Shall we? According to the brand's Facebook page, voting in the contest …
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Spotlight on NW Creative: Nike Makes A Better Box
Nike is interested in helping to create a Better World. For instance, to help reduce packaging waste, Nike took a fresh look at their shoebox. According to NikeBiz.com, corrugated cardboard is Nike's single-largest material purchase. The shoebox and its shipping carton account for half of Nike packaging. So they reengineered the shoe box, which now uses 30 percent less material than a 1995 vintage box, the company's …
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Spotlight On NW Creative: Best TV Spot of 2010
Spotlight on NW Creative is one of my favorite AdPulp features to write because it's focused on what's real to me now, namely my location in Portland, Oregon. I understand that AdPulp reaches a global audience, but that doesn't negate the need for local coverage. In fact, I'd love to add more local coverage to the site in 2011 by partnering with more writers in under-served markets. Adweek and AdAge, which I enjoy …
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