Urban Airship Helps Marketers Get The Most Mobile App Bang For The Buck

“The time for experimentation on mobile has passed,” says Scott Kveton, CEO of Urban Airship. “It’s nearly impossible to build a business around a 99-cent app. Apps have to provide ongoing value, both to the user and to the brand.” With this week’s release of Reports and Push Composer, Urban Airship intends to deliver just […]

Spotlight On NW Creative: Portland’s Cup Runneth Over With Brand Studios And Design Shops

Agency Spy has been working with the Egotist network of sites to profile the advertising and design scene in various American cities. Portland got a look earlier this week, and while the article naturally mentions W+K, Grady Britton, BPN and other regulars, the thing I found interesting was the big batch of shops (mostly design […]

Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already […]

Spotlight On NW Creative: Timbers Out-of-Home

In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That’s one thing I get from the Portland Timbers’ new out-of-home advertising campaign, currently running on several of the city’s structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is “the […]

Spotlight On NW Creative: Solar World Asks People To “Shine Baby Shine”

It’s been a while since I’ve featured a consumer generated video contest, but this one is from Solar World, a company that employs lots of Oregonians in the green energy sector. So, let’s have a look at some of the homemade videos created by eco-conscious citizens in pursuit of a free solar array from the […]

Spotlight on NW Creative: Nike Makes A Better Box

Nike is interested in helping to create a Better World. For instance, to help reduce packaging waste, Nike took a fresh look at their shoebox. According to NikeBiz.com, corrugated cardboard is Nike’s single-largest material purchase. The shoebox and its shipping carton account for half of Nike packaging. So they reengineered the shoe box, which now […]

Spotlight On NW Creative: Best TV Spot of 2010

Spotlight on NW Creative is one of my favorite AdPulp features to write because it’s focused on what’s real to me now, namely my location in Portland, Oregon. I understand that AdPulp reaches a global audience, but that doesn’t negate the need for local coverage. In fact, I’d love to add more local coverage to […]

Spotlight on NW Creative: Funko Bobbleheads

One man’s schwag is another man’s prized collectible. Such is the case with the miniature toy replicas of famous people, whimsically known as bobbleheads. A popular item in the 1950s and ’60s, bobbleheads experienced a renaissance after appearing as giveaways at baseball games in the 1990s, according to this Seattle Times story. Today, these fun […]

Spotlight On NW Creative: Woody Goomsba

Leavenworth, WA is a tourist town known for its Bavarian-style buildings and folksy fun, according to Seattle Times. But thanks to a new promotional video from the chamber of commerce, the town may start to be known for other, more provocative attractions. “We quietly put it on YouTube on Friday,” said Nancy Smith, the chamber […]

Spotlight On NW Creative: 2010 Rosey Awards

The 2010 Rosey Awards is introducing a People’s Choice option this year. You can visit the Rosey’s site now and click through a selection of work curated by the judges and select an entry from any category that you deem worthy of a Rosey. Here’s a TV Spot from BPN in the over $50K category […]