Life Is The Sport, Says Adidas, Who Is All In

All_In

adidas today unveils the brand’s largest marketing campaign in history. Montreal-based agency Sid Lee, global lead-agency for the entire adidas brand, created and produced the new campaign. The campaign features NBA star Derrick Rose, soccer stars David Beckham and Lionel Messi, pop icon Katy Perry, hip hop artist B.o.B., University of Notre Dame football and […]

Great User Experience Wins CA’s Approval

DDB Canada

We’ve all heard, and maybe told, stories about how horrible the agency Web site is. Of course, it need not be that way, but all too often it is. Thankfully, that’s not the case at DDB Canada. DDB Canada’s self-promo site is featured in this year’s CA Interactive Annual. Josh Fehr, an art director on […]

Spotlight On NW Creative: Periscopic

VoteEasy

Portland-based Periscopic is a socially conscious information visualization firm, and a featured winner in this year’s CA Interactive Annual for their work on VoteEasy, a project by the nonpartisan group, Project Vote Smart. Utilizing thousands of hours of research and a vast collection of data, this voter education tool allows the general public to quickly […]

Hey, We’re Mood Showering, We Hit You With The Ball And You Tell Us The First Thing That Comes To Mind About Sportswear

According to Adweek, Portlandia co-star and co-creator, Carrie Brownstein is a Wieden+Kennedy alum. That, I did not know. BTW, Portlandia has been cleared for a second season on IFC. Yea! Share

Urban Airship Helps Marketers Get The Most Mobile App Bang For The Buck

“The time for experimentation on mobile has passed,” says Scott Kveton, CEO of Urban Airship. “It’s nearly impossible to build a business around a 99-cent app. Apps have to provide ongoing value, both to the user and to the brand.” With this week’s release of Reports and Push Composer, Urban Airship intends to deliver just […]

Spotlight On NW Creative: Portland’s Cup Runneth Over With Brand Studios And Design Shops

Agency Spy has been working with the Egotist network of sites to profile the advertising and design scene in various American cities. Portland got a look earlier this week, and while the article naturally mentions W+K, Grady Britton, BPN and other regulars, the thing I found interesting was the big batch of shops (mostly design […]

Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already […]

Spotlight On NW Creative: Timbers Out-of-Home

In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That’s one thing I get from the Portland Timbers’ new out-of-home advertising campaign, currently running on several of the city’s structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is “the […]

Spotlight On NW Creative: Solar World Asks People To “Shine Baby Shine”

It’s been a while since I’ve featured a consumer generated video contest, but this one is from Solar World, a company that employs lots of Oregonians in the green energy sector. So, let’s have a look at some of the homemade videos created by eco-conscious citizens in pursuit of a free solar array from the […]

Spotlight on NW Creative: Nike Makes A Better Box

Nike is interested in helping to create a Better World. For instance, to help reduce packaging waste, Nike took a fresh look at their shoebox. According to NikeBiz.com, corrugated cardboard is Nike’s single-largest material purchase. The shoebox and its shipping carton account for half of Nike packaging. So they reengineered the shoe box, which now […]