When Oregon Ducks Quack, The Football World Listens

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Sportswriter, Michael Kruse, writing in Grantland, argues that the Oregon Ducks are “college sports’ undisputed champions of the 21st century’s attention economy.” The football Ducks of Oregon are something new. They didn’t get people to watch because they got good. They got good because they got people to watch. “If attention is now at the […]

Spotlight On NW Creative: Blaine’s Pretty Profound Non-Billboard

Non-Billboard in Washington

On the outskirts of Blaine, Wash., a small town north of Bellingham, near the Canadian border, is home to this critical-of-advertising art installation from Lead Pencil Studio. Lead Pencil’s Daniel Mihalyo says, “this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.” “Non-Sign II” […]

Spotlight on NW Creative: adidas Is OG (a.k.a. Original)

adidas America is a Portland player. As such, they’ve hooked up with Stumptown’s Kamp Grizzly, the “creative collective” founded by Daniel Portrait in 2005, in an effort to help promote their Originals line. Kamp Grizzly consists of a core group of nine full-time employees including directors, motion graphics artists, 3D & VFX artists, designers, and […]

Spotlight On NW Creative: Digimarc Partners With The Oregonian

Do you use your mobile phone to uncover hidden or extra content? That’s what QR codes are all about but QR codes have yet to catch on in a big way. Regardless, The Oregonian is betting that Digimarc Corporation’s digital watermark technology will enhance their printed paper by offering smart phone users special content they […]

Spotlight On NW Creative: HMH, Already One of Portland’s Largest Shops, Acquires citrus

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HMH has acquired the staff and clients of citrus, a creative advertising and design firm with offices in Portland and Bend, Ore. “Adding the talent and breadth of experience of citrus is an exciting strategic move for HMH. It creates opportunities to grow in new categories,” said HMH president Ed Herinckx. “The staff at citrus […]

Spotlight On NW Creative: ISITE Design Invests In New Digs

ISITE

ISITE Design, a digital agency headquartered in Portland, has purchased a 63-year-old building in an industrial area of the city, and is now busy renovating the 18,000 square foot space. The renovation is being managed by Siteworks. “These are people who are sucked into their computer screens eight to 10 hours a day,” said Siteworks […]

Spotlight On NW Creative: Evergreen Wings & Waves

Next Monday, Evergreen Wings & Waves Waterpark opens in McMinnville, Oregon. Wings & Waves is educational waterpark that features 10 waterslides, a wave pool and a children’s museum dedicated to teaching students about the power of water. Admission for the waterpark is $25 for children 42 inches and under, or $30 for over 42 inches. […]

Spotlight On NW Creative: Montana Film Office

Montana Film Office commissioned a series of “little films” to promote the state’s scenic qualities and hard-working crews to filmmakers. The campaign from PartnersCreative in Missoula won a Gold in Montana’s ADDY Awards competition earlier this year. Share

Portland Area Pet Care Company Names New AOR

Castor & Pollux Natural PetWorks has chosen StruckAxiom–with offices in Salt Lake City, Portland, Los Angeles and New York City–as its Agency of Record to handle national advertising duties, for their portfolio of organic and natural pet food, products and accessories. Todd Martin, VP of Marketing at C&P, says, “We recognized StruckAxiom’s expertise in creating […]

Spotlight On NW Creative: Instrument

Instrument is a digital agency on the move. Since relocating to Portland, Oregon from Burlington, Vermont in 2006, the firm has grown considerably. Today, Instrument employs 28 people and works on Nike, Microsoft and other blue chip clients from its custom designed offices at Alberta Central. A few of those 28 people were recently employees […]