Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book


I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]

Spotlight On NW Creative: Copacino Hits Best In Show At Seattle ADDYs With Mariners Campaign

I’ve been to many ADDY shows in several different cities. And judged the shows in a few others. I think you can tell a lot about a city’s ad professionals by the way they run their ad clubs and ADDY show. Smaller cities tend to make it a bigger deal because it’s so community-focused and […]

The Seattle Mariners Have Special Skills


Spring has sprung, and that means baseball. Here in Seattle, the Mariners are focusing on specific players in a new campaign from Copacino + Fujikado. Your browser does not support iframes. This one in particular has some local flavor, referencing the Pike Place Market fishmongers: Your browser does not support iframes. See all the spots, […]

Advertising’s Top Creatives For A More Creative Economy

Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency’s reel. Clearly, bailing out Wall Street and Detroit’s automakers was a political act; therefore, reshaping those brands is an also a political […]

College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air

Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet. According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a […]

Bacon Lovers Rejoice, Jack’ll Marry You Up

Regional media buys are often overlooked during Super Bowl advertising coverage. But not here. We leave few Super Bowl advertising stones unturned. Portland’s office of StruckAxiom, combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo. The TV […]

Rackets So Good They Ought To Be Illegal

Seattle’s Wexley School for Girls is defending its client Wilson in a court of law public opinion. “These rackets are destroying young lives.” Hilarious. Share

Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness


I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg […]

Spotlight On NW Creative: Aggregate Aims For Social Change. And That Takes Action.


One of the great things about moving to Seattle is that it has pushed me to meet new people and see what’s really going on in the advertising and marketing world here. So it was a great privilege for me to have a drink with Alison Byrne Fields, who recently left DDB Issues & Advocacy […]

Heard Over Lunch: Spruce Up Your Online Newsroom (Unless You Want To Be Invisible and/or Boring)


PORTLAND—Members and guests of Portland Ad Fed are gathered in the Heritage Room at Bridgeport Brewpub in Northwest Portland to hear from Terri Nopp, a veteran of the Portland branch of Edelman Public Relations and principal of PR startup Online Newsroom. Nopp has witnessed the “dramatic decline of the press” and says there aren’t as […]