Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness

IMG_0292

I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg […]

Spotlight On NW Creative: Aggregate Aims For Social Change. And That Takes Action.

wp_aggregate_logo

One of the great things about moving to Seattle is that it has pushed me to meet new people and see what’s really going on in the advertising and marketing world here. So it was a great privilege for me to have a drink with Alison Byrne Fields, who recently left DDB Issues & Advocacy […]

Heard Over Lunch: Spruce Up Your Online Newsroom (Unless You Want To Be Invisible and/or Boring)

taps_bridgeport

PORTLAND—Members and guests of Portland Ad Fed are gathered in the Heritage Room at Bridgeport Brewpub in Northwest Portland to hear from Terri Nopp, a veteran of the Portland branch of Edelman Public Relations and principal of PR startup Online Newsroom. Nopp has witnessed the “dramatic decline of the press” and says there aren’t as […]

Any Client Can Score By Running The Digital Media Playbook

dmp

I’ve worked for a number of small agencies during my career. And nearly all of them struggled to provide some extra knowledge for their clients. To serve as some sort of trusted advisor, so to speak. Seattle-based Williams-Helde Marketing Communications operates a little differently, bringing to its clients and the public a good repository of […]

The Iceman Cometh (And He Selleth Omni-Heat)

Never want to be cold again? Move near the Equator, buy expensive Omni-Heat gear from Columbia Sportswear, or do as world-record holding Dutchman Wim Hof does and resist cold by concentrating and regulating your breath. According to The New York Times, Columbia introduced heated footwear in 2009, and this fall is adding Omni-Heat Electric jackets, […]

Spotlight On NW Creative: Travel Oregon In :15

Wieden + Kennedy has unleashed a series of new shorts for Travel Oregon, one of the agency’s passion plays. I like this campaign a lot. There’s a quiet pride here in Oregon. But W+K is helping to raise the volume a notch, which culturally is an against-the-grain move. Oregonians like to keep Oregon to themselves; […]

Spotlight on NW Creative: A Pulse For The People

pulse

I’m still learning the cultural and professional nuances of the Emerald City, but I saw a little bit of the community spirit on display tonight at The Pulse Awards, a new awards show put on by the Puget Sound AMA. What made this show a bit different was not just an emphasis on overall marketing […]

Spotlight On NW Creative: W+K Goes To School With PIE

48517e6a4bb646d21c5eb

Teressa Iezzi, former Editor of Creativity, is now working for Fast Company. Her latest piece for the newsstand pub, is a feature on Portland Incubator Experiment, or PIE, a partnership among leading brands, technology innovators, and Wieden+Kennedy. Wieden Portland just announced the winners of its PIE startup contest–nine companies ranging from a finance-focused cloud management […]

Spotlight On NW Creative: Jelly Helm at Portland Creative Conference

Jelly Helm Giveaway 1

Editor’s Note: The following piece was written by Darby Burn Strong, who attended Portland Creative Conference on Saturday at Newmark Theatre in downtown Portland. The organizers kindly provided a press pass, and gladly honored it when Darby showed up in my place. PORTLAND—Unlike many conferences, where frenzied “participants” with bloodshot eyes scurry around maze-like super […]

When Oregon Ducks Quack, The Football World Listens

oregon_duckladers

Sportswriter, Michael Kruse, writing in Grantland, argues that the Oregon Ducks are “college sports’ undisputed champions of the 21st century’s attention economy.” The football Ducks of Oregon are something new. They didn’t get people to watch because they got good. They got good because they got people to watch. “If attention is now at the […]