Creature Feature: An Inside Look at the Award-Winning Seattle Shop

SEATTLE—I am in Seattle to discover where the brand transformers work. And how they work different to achieve better results. Jim Haven, Co-founder and Chief Creative Officer of Creature, is my willing and hospitable guide. Haven and Co-founder Matt Peterson started Creature in 2002 and have since seen the agency grow to 50 people in […]

Spotlight on Northwest Creative: Seattle’s POP Pops Some Corks

Inide agencies, especially indie agencies with a strong digital practice, are hot properties. Holding company execs circle, but the news here is that increasingly these holding companies are media companies. For instance, Hearst bought the digital marketing firm iCrossing for $325 million in 2010, while Meredith has acquired a series of agencies including O’Grady Meyers […]

Champagne Comes From Champagne. It’s That Simple.

I’ll admit there are plenty of things I didn’t know. One of them is that Champagne only comes from the Champagne region of France. This was a source of confusion when my girlfriend sent me to buy some champagne for her office last month, and I didn’t realize that California doesn’t produce champagne, only “sparking […]

Spotlight On NW Creative: Carbs Are For Runners

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Long distance racers like to load up on carbs before they run. Ergo, Brooks is feeding runners what they want and need–pasta. Wexley School for Girls with help from Alexander Exhibits constructed a giant 20’ x 30’ pasta bowl shaped expo booth complete with a 15’ fork suspended above the booth that says, “Carb Happy. […]

Spotlight on NW Creative: Moving Shrimp Tostadas Wexley-Style

Wexley School for Girls are the tricksters of modern day advertising. For one, their agency appears from the street to be a gallery of curios, or a museum for the eclectic. And the name itself is a clue to their ability (or is it a willingness?) to differentiate. Then there’s the work… I love how […]

Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

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I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]

Spotlight On NW Creative: Copacino Hits Best In Show At Seattle ADDYs With Mariners Campaign

I’ve been to many ADDY shows in several different cities. And judged the shows in a few others. I think you can tell a lot about a city’s ad professionals by the way they run their ad clubs and ADDY show. Smaller cities tend to make it a bigger deal because it’s so community-focused and […]

The Seattle Mariners Have Special Skills

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Spring has sprung, and that means baseball. Here in Seattle, the Mariners are focusing on specific players in a new campaign from Copacino + Fujikado. Your browser does not support iframes. This one in particular has some local flavor, referencing the Pike Place Market fishmongers: Your browser does not support iframes. See all the spots, […]

Advertising’s Top Creatives For A More Creative Economy

Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency’s reel. Clearly, bailing out Wall Street and Detroit’s automakers was a political act; therefore, reshaping those brands is an also a political […]

College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air

Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet. According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a […]