Spotlight On NW Creative: Magneto Brand Advertising

Why do ad agencies have self-promo Web sites? To show off their skills and gain new business. Duh. Sadly, most shops leave off at the portfolio, proprietary process and case study pages when what people really want to know is what kind of people work there. Thankfully, Magneto Brand Advertising in Portland helps visitors to […]

Spotlight On NW Creative: S N A P design

You know what’s missing today? I do. An abundance of quality-obsessed craftsmen who put love into the things they meticulously make. Oh, they’re out there, but they are the exception, not the norm (even in a place as quirky and hand-made as Portland). Which is why it brings me pleasure to introduce you to an […]

Spotlight On NW Creative: Steelhead Advertising

Steelhead Advertising, with offices in Portland and Ashland, OR, tries to live by its “spaw or die” mantra. It’s also one of a handful of Oregon shops that belong to the 4As, not that anyone’s counting. Here’s some copy from the agency’s Facebook: Why are you in business? What are you waiting for? Now is […]

Spotlight On NW Creative: Keen on Sustainability

James Curleigh, CEO of Portland-based Keen Footwear outlines the company’s commitment to sustainability at Go Green. I like how Curleigh identifies the reason Lewis & Clark paddled canoes from St. Louis to the Pacific coast in 1804, and then how he builds on that for his own purposes. “The goal of the Lewis & Clark […]

Spotlight On NW Creative: ProtoShare

Disclaimer: The following company provides me swanky office space in return for creative services. Portland’s Site9 was recently recognized for its ProtoShare product. O’Reilly Media’s Inside RIA, named ProtoShare a “Top 50 Most Usable RIA” (Rich Internet Application). According to the company’s Blog: We are quite proud of our selection, especially considering that ProtoShare was […]

Spotlight on NW Creative: Oregon Lottery

Agency: Borders Perrin Norrander

Spotlight On NW Creative: NEMO Lands Major League Account

Major League Soccer is coming to Portland in 2011 and thanks to NEMO’s youth and sports marketing chops, the team’s advertising account stays in Portland too. The Portland Timbers selected NEMO to deliver creative services during the 2010 USL season, and the inaugural MLS 2011 season. NEMO’s category experience is deep, with work for Nike […]

Spotlight On NW Creative: Danner Boots

Danner is a Portland-based boot company that’s been in business since 1932. The company invested in a series of industrial films to advance their “Crafting Higher Standards” campaign. The short films were shot by Tadd Meyers on a 5d MkII on location at Danner’s factory, sweetened by Digital One and edited by Transparent Studios.