Spotlight on NW Creative: Designers Don’t Read by Austin Howe

Designers Don’t Read by Austin Howe began as a series of weekly essays sent every Monday morning to top graphic designers. It’s now a 208-page book from one of Portland’s more well known “mad men.” Howe and Mike Doherty launched the hybrid advertising agency AKA Advertising and Sass (where I showed my book to Doug […]

Spotlight on NW Creative: Good Food At A Great Price

Food carts are incredibly popular in Portland. And they’re becoming more popular everyday, in part because they offer an appealing product in lean economic times. According to Patrick Alan Coleman at Portland Mercury, in 2008 the Multnomah County Health Department gave annual mobile food unit licenses to 370 carts and trucks. Due to demand, 2009 […]

Spotlight on NW Creative: Trevor Graves

David Wiggs of Hitch recently spoke with Trevor Graves of NEMO as part of a series on ad industry innovators. When asked what makes NEMO different, Graves says “We never make ads: advertising is fake, it’s clutter, and it’s ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, […]

Spotlight on NW Creative: Fall of the House

Fothing is a new Portland-based Web series with three episodes available now on Fothing.TV. The Webisodes are a by-product of Fall of the House, an improv series in its fifth season at Theater! Theatre! on Belmont. Aubrey’s Monologue from Fothing on Vimeo. According to their Twitter page, Fothing is “a show about a show about […]

Spotlight On NW Creative: Magneto Brand Advertising

Why do ad agencies have self-promo Web sites? To show off their skills and gain new business. Duh. Sadly, most shops leave off at the portfolio, proprietary process and case study pages when what people really want to know is what kind of people work there. Thankfully, Magneto Brand Advertising in Portland helps visitors to […]

Spotlight On NW Creative: S N A P design

You know what’s missing today? I do. An abundance of quality-obsessed craftsmen who put love into the things they meticulously make. Oh, they’re out there, but they are the exception, not the norm (even in a place as quirky and hand-made as Portland). Which is why it brings me pleasure to introduce you to an […]

Spotlight On NW Creative: Steelhead Advertising

Steelhead Advertising, with offices in Portland and Ashland, OR, tries to live by its “spaw or die” mantra. It’s also one of a handful of Oregon shops that belong to the 4As, not that anyone’s counting. Here’s some copy from the agency’s Facebook: Why are you in business? What are you waiting for? Now is […]

Spotlight On NW Creative: Keen on Sustainability

James Curleigh, CEO of Portland-based Keen Footwear outlines the company’s commitment to sustainability at Go Green. I like how Curleigh identifies the reason Lewis & Clark paddled canoes from St. Louis to the Pacific coast in 1804, and then how he builds on that for his own purposes. “The goal of the Lewis & Clark […]

Spotlight On NW Creative: ProtoShare

Disclaimer: The following company provides me swanky office space in return for creative services. Portland’s Site9 was recently recognized for its ProtoShare product. O’Reilly Media’s Inside RIA, named ProtoShare a “Top 50 Most Usable RIA” (Rich Internet Application). According to the company’s Blog: We are quite proud of our selection, especially considering that ProtoShare was […]

Spotlight on NW Creative: Oregon Lottery

Agency: Borders Perrin Norrander Share