Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves


To celebrate its 15th year in business, Portland agency, Roundhouse, is preparing to drop copywriter Lee Kimball along Oregon’s wild and scenic Lower Crooked River. Why would they do that? To see if the writer can survive one week in the wilderness equipped with only the help of the agency’s clients’ products. “All creative agencies […]

Spotlight On NW Creative: Fell Swoop And Its Unique Client Mix


After living in Seattle for a few years, it’s become clear to me that many shops here struggle to capture significant business from clients headquartered beyond the west coast. Which is why seeing People, Time Inc., and Conde Nast on the roster of local agency Fell Swoop is so startling and highly refreshing. Founder Matt […]

Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter


Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]

Tillamook and 72andsunny Do Dairy Right


Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]

The Results Are In. Video Wins Again.


DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […]

Spotlight on NW Creative: Dare Digital for Destination B.C.


British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features […]

That Was Swift


Portland agency Swift Collective was founded by Liz Valentine and Alicia McVey in 2007. Thanks to an acquisition by POSSIBLE, the pair have already realized an exit, which points to their skill level, network and the viability of content marketing. @alannaohlala and @therachael got the memo… #swiftstyle #stripes #jailbirds A photo posted by Swift Collective […]

Spotlight On NW Creative: Rational Interaction Grows With Substance


I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]