adidas Wants You To Pick A Superhero And Play The Game

The Quest, a multi-platform campaign created by adidas and 180 Amsterdam/RIOT invites football fans to engage, interact and converse with other fans from all over the world during the 2010 FIFA World Cup, the world’s biggest sporting event. The adidas World Cup trailer leads to the brand’s Facebook page where 32 players, one for each […]

Eso Que Vivimos Cada Cuatro Anos

Here’s some new World Cup-inspired work from La Comunidad for Crown Imports’ Modelo Especial.

There Are No Words To Describe The Feeling Winning A Stanley Cup Brings

Agency: Young & Rubicam NY

Honda In The Race To Win It

Honda is launching two new spots today in conjunction with the 94th Indianapolis 500. “We use racing and our IRL affiliation as a platform to demonstrate innovation and reliability. This spot is quintessential Honda,” says Tom Peyton, Senior Manager of National Advertising, American Honda Motor Co., Inc. “‘Backseat Driver’ adds style, sophistication and some attitude […]

ESPN Wants To Bake Its Own Piece Of The Ad Pie

ESPN is going straight to marketers to produce branded content and other programs. From MediaPost: For years, ESPN has produced the well-received “This is SportsCenter” campaign — albeit with the help of Wieden + Kennedy — and now it’s forming a sort of in-house agency: ESPN CreativeWorks. ESPN said Tuesday it will assist clients with […]

Geo-Based Promotional Targeting Gets Nets Fans In The Game

When Gowalla users check in to a location they receive virtual currency. Thanks to an innovative use of the geolocation service by Vayner Media, virtual currency became actual currency in the form of free tickets to a New Jersey Nets game at the IZOD Center. Prior to the game, Gowalla users who checked in to […]

ESPN Kickin’ It In South Africa

The 2010 World Cup is being held in South Africa and ESPN, with the help of Wieden + Kennedy/NY and director Lance Acord are playing up the historical impact of the event. The backdrop for the spot is the prison on Robben Island where political prisoners, including Nelson Mandela, were kept in isolation for 30 […]

Cinderella In March, Scary Stuff

On behalf of vitaminwater’s Revive brand, LA-based sports marketing agency, Zambezi, created three NCAA tourney-themed spots that rely on the star power of actors like Nick Swardson, Kevin Farley, John Farley, and Katrina Bowden. Here’s one of them: