According to the Globe & Mail, organizers for the Vancouver Winter Olympic Games have snatched up $40-million in outdoor ad space stretching from the Peace Arch at the U.S.-Canada border to Whistler – all to ensure that advertisers who are not sponsors or partners of the Games are prevented from nabbing billboards or transit ads […]
The casting sessions for this spot must have been interesting. [via BrandFreak]
Major League Baseball’s Seattle Mariners have been making a lot of commercials with the help of Seattle agency Copacino+Fujikado. According to Seattle Times, the series began in 1994 when Lou Piniella played a short-tempered therapist (a real stretch), Randy Johnson was a knife-flinging carnival attraction and Buhner stood behind a microphone as a stand-up comic […]
Spot by Hanft Raboy and Partners Should a New York City agency be allowed to make NASCAR advertising? I’d suggest against it. Of course, in the case above it’s not NASCAR, it’s Ask.com in a partnership deal with NASCAR.
Auto workers are far from the only ones being shit on by this economic storm that continues to tear through the nation. Now, we can also count professional football players among the unemployed. According to Ad Age: The Arena Football League — generally regarded as one of the better-run leagues in the country, with a […]
ESPN.com believes less is more when it comes to digital design (and I’d tend to agree). According to The New York Times, the sports site is about to go a major design overhaul. Currently, sports fans are greeted by “intense coverage of every major sport from the get-go.” John Skipper, ESPN’s executive vice president for […]
Daniel Gross, the Moneybox columnist for Slate, business columnist for Newsweek, and author of Pop! Why Bubbles Are Great for the Economy questions the wisdom of stadium naming rights in this time of publicly funded bank bailouts. Citi Field is also a tough one. In 2006, Citi signed a $400 million, 20-year deal to name […]
Elitism sucks. It doesn’t matter where it’s found, it sucks. Arien O’Connell, a fifth grade school teacher from New York, found it on Sunday when she finished this year’s Nike Women’s Marathon, with a time 11 minutes faster than any other runner. Yet, she was not declared the winner because she was not registered as […]