ESPN Kickin’ It In South Africa

The 2010 World Cup is being held in South Africa and ESPN, with the help of Wieden + Kennedy/NY and director Lance Acord are playing up the historical impact of the event. The backdrop for the spot is the prison on Robben Island where political prisoners, including Nelson Mandela, were kept in isolation for 30 […]

Cinderella In March, Scary Stuff

On behalf of vitaminwater’s Revive brand, LA-based sports marketing agency, Zambezi, created three NCAA tourney-themed spots that rely on the star power of actors like Nick Swardson, Kevin Farley, John Farley, and Katrina Bowden. Here’s one of them: Share

Nike’s Winning Ladies

Check out this new “Rock Victorious” campaign for Nike Women directed by hot shot photographer Warwick Saint. [via Kiss My Black Ads] Share

Red Bulls Bets Big On Soccer

Red Bull’s new $220 million Major League Soccer arena in Harrison, N.J., opens this weekend when the New York Red Bulls line up in an exhibition match with Santos FC. According to The Wall Street Journal, the arena, paid for without a loan, represents the biggest and most visible foreign investment ever made in professional […]

Seeing Red

Here’s some new creative from BOS/Toronto on behalf of SportChek. Share

Gretchen Bleiler Catches Some Major Air for AT&T

The music is “Perfect Day” by Lou Reed. Share

Just Work Out

Snowboarder Ellery Hollingsworth stars in this new spot for Nike Women. Share

Visa Is Dropping A Ton A New Creative During The Olympics

Let’s have a look at Visa’s “Go World” campaign from TBWA\Chiat\Day… Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns. BTW, Morgan Freeman just made a small fortune by doing all these VOs. […]

2010 Dispatches From Molson Coors

Molson Coors is stoked to support Team Canada, make roving reporters out of its staff and serve a whole lot of beer to fans of the Vancouver Olympics, which gets underway today. I’m not sure who the target audience is for these videos. It seems like the content might be for an internal audience, but […]

College Football Season Is Over, Time To Focus On The NFL Playoffs

GMC Sierra is teaming with ESPN to test your knowledge of NFL Playoff and Superbowl history. Fans can also win a new GMC Sierra and $100 online gift certificates to NFLshop.com. Digitas was responsible for all of the strategy, planning, and creative development of the program. Share