Let’s have a look at Visa’s “Go World” campaign from TBWA\Chiat\Day… Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns. BTW, Morgan Freeman just made a small fortune by doing all these VOs.
Molson Coors is stoked to support Team Canada, make roving reporters out of its staff and serve a whole lot of beer to fans of the Vancouver Olympics, which gets underway today. I’m not sure who the target audience is for these videos. It seems like the content might be for an internal audience, but […]
GMC Sierra is teaming with ESPN to test your knowledge of NFL Playoff and Superbowl history. Fans can also win a new GMC Sierra and $100 online gift certificates to NFLshop.com. Digitas was responsible for all of the strategy, planning, and creative development of the program.
According to BizCommunity, Adidas presented “Jabulani,” the official match ball for the 2010 FIFA World Cup in Cape Town on Friday (just in time for the holidays). The Jabulani, which means “to celebrate” in isiZulu, features a South African-inspired design and radically new technology. The new match ball became available at retail the next day. […]
“The Captain” just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate […]
The Rush Limbaugh brand ain’t gonna play in the National Football League. According to The New York Times, the conservative radio announcer would face stiff opposition if his bid for ownership in the St. Louis Rams were to go forward. Commissioner Roger Goodell cast doubt on Rush Limbaugh’s viability as an N.F.L. owner Tuesday, saying […]
Major League Soccer is coming to Portland in 2011 and thanks to NEMO’s youth and sports marketing chops, the team’s advertising account stays in Portland too. The Portland Timbers selected NEMO to deliver creative services during the 2010 USL season, and the inaugural MLS 2011 season. NEMO’s category experience is deep, with work for Nike […]
Football is war and to win a war you need monsters. Wieden + Kennedy and Nike Football capture this perfectly in the Pro Combat “Alter Ego” spot below. The spot stars Adrian Peterson of the Minnesota Vikings–the best running back in the league today. The use of slow-mo, black and white photography and the horror […]