I’m watching University of Oregon versus University of Arizona compete on ESPN right now. Which means I’m also watching these commercials from the two schools and the Pac 10 Conference.
University of Oregon will open its new Matthew Knight Arena in time for Pac 10 conference play next January. Last week the Ducks unveiled the arena’s basketball court–Kilkenny Court–that’s more artistic than a typical hardwood court. “We wanted to design the most iconic television presence possible for the University of Oregon by conjuring up a […]
WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks.
In advance of tomorrow’s big game against ninth-ranked Stanford, Register-Guard columnist George Schroeder says the popularity of Oregon Ducks football isn’t all about what happens on the field of play, although that’s a big part of it. Oregon’s transition into a power goes back to Rich Brooks’ long, hard slog toward respectability. The Independence Bowl […]
Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor. The music in this spot is “Pro Nails,” from Kid Sister. Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor […]
Lewis Lazare of Chicago Sun Times says a new Bears ad campaign from Two by Four tries to suggest the close connection between the team and the city it calls home. At the opposite end of the spectrum is a bitch slap of a story from John Canzano of The Oregonian, regarding the city of […]
We tend to think of NFL football teams, not as brands, rather as teams. Which is the way it should be; nevertheless NFL teams are big business, partly because each NFL team is a strong brand. Yet these strong brands are not immune from recessionary pressures. According to Forbes, NFL team values fell two percent […]
On behalf of Minnesota State Lottery, Minneapolis agency OLSON recently employed the comedic talents of Twist Director Grady Cooper. Cooper calls the spots, “Stupid comedy for smart people.” Which might be funnier than the spots themselves.
Hirshorn Zuckerman Design Group (HZDG) is breaking new work for the Washington Redskins. The campaign stars new additions Quarterback Donovan McNabb, General Manager Bruce Allen and Head Coach Mike Shanahan, along with fan favorites London Fletcher, Chris Cooley, Santana Moss and Brian Orakpo Redskins – “R You In?’ from HZDG on Vimeo. This new integrated […]
[via Columbia Journalism Review]