With all the focus on today’s Super Bowl commercials, it’s easy to lose sight of the real reason for the mass audience. NFL Football. Thankfully, my friend Charlie Quirk, an account executive at Overland Agency in Portland, published a piece on his site and Bleacher Report about how both the Green Bay Packers and the […]
In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That’s one thing I get from the Portland Timbers’ new out-of-home advertising campaign, currently running on several of the city’s structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is “the […]
I’m watching University of Oregon versus University of Arizona compete on ESPN right now. Which means I’m also watching these commercials from the two schools and the Pac 10 Conference.
University of Oregon will open its new Matthew Knight Arena in time for Pac 10 conference play next January. Last week the Ducks unveiled the arena’s basketball court–Kilkenny Court–that’s more artistic than a typical hardwood court. “We wanted to design the most iconic television presence possible for the University of Oregon by conjuring up a […]
WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks.
In advance of tomorrow’s big game against ninth-ranked Stanford, Register-Guard columnist George Schroeder says the popularity of Oregon Ducks football isn’t all about what happens on the field of play, although that’s a big part of it. Oregon’s transition into a power goes back to Rich Brooks’ long, hard slog toward respectability. The Independence Bowl […]
Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor. The music in this spot is “Pro Nails,” from Kid Sister. Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor […]
Lewis Lazare of Chicago Sun Times says a new Bears ad campaign from Two by Four tries to suggest the close connection between the team and the city it calls home. At the opposite end of the spectrum is a bitch slap of a story from John Canzano of The Oregonian, regarding the city of […]
We tend to think of NFL football teams, not as brands, rather as teams. Which is the way it should be; nevertheless NFL teams are big business, partly because each NFL team is a strong brand. Yet these strong brands are not immune from recessionary pressures. According to Forbes, NFL team values fell two percent […]