The White Sox, And Their Fans, Go ‘All In’

It’s March, and soon spring training will be in full gear. And the ads designed to rally the fans are coming, too. Courtesy of Energy BBDO comes a brilliant White Sox defensive play re-enacted: For you non-Sox fans, here’s the play from opening day last year: Share

Natalie Gulbis Signs A Kid’s Forehead, Big Deal

According to Ad Age, Ladies Professional Golf Association is breaking its first brand campaign in four years to try and lure new fans and improve low TV ratings and dwindling sponsors that forced a limited tour schedule this year. Four spots, done by Sacred Cow, Austin, Texas, break this weekend on The Golf Channel’s coverage […]

Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already […]

Look To The Field For Long Lasting Brand Value

With all the focus on today’s Super Bowl commercials, it’s easy to lose sight of the real reason for the mass audience. NFL Football. Thankfully, my friend Charlie Quirk, an account executive at Overland Agency in Portland, published a piece on his site and Bleacher Report about how both the Green Bay Packers and the […]

Spotlight On NW Creative: Timbers Out-of-Home

In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That’s one thing I get from the Portland Timbers’ new out-of-home advertising campaign, currently running on several of the city’s structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is “the […]

Merry Christmas — Roll Tide

Agency: Wieden+Kennedy/NY Share

Universities Brands Are Built, In Part, By College Football

I’m watching University of Oregon versus University of Arizona compete on ESPN right now. Which means I’m also watching these commercials from the two schools and the Pac 10 Conference. Share

Spotlight On NW Creative: Ducks Reveal Their New “Deep In The Woods” Basketball Court

University of Oregon will open its new Matthew Knight Arena in time for Pac 10 conference play next January. Last week the Ducks unveiled the arena’s basketball court–Kilkenny Court–that’s more artistic than a typical hardwood court. “We wanted to design the most iconic television presence possible for the University of Oregon by conjuring up a […]

Jenga Product Placement In New ESPN Ad

WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks. Share

The Ducks Are Quacking A Little Louder These Days

In advance of tomorrow’s big game against ninth-ranked Stanford, Register-Guard columnist George Schroeder says the popularity of Oregon Ducks football isn’t all about what happens on the field of play, although that’s a big part of it. Oregon’s transition into a power goes back to Rich Brooks’ long, hard slog toward respectability. The Independence Bowl […]