Good With A Stick, Good With A Mic

Easton Sports is launching the Dream Crazy Tour, offering baseball, hockey and lacrosse players the chance to be national ambassadors of their sport. Easton is accepting video auditions for on-air hosts at easton.com/dreamcrazy until Monday, April 11, 2011. “We’re looking for people who can truly embody their sport in a way that has never been […]

The Bigger The Pie, The More Contentious The Pack

Labor battles are raging in Ohio, New Jersey, Wisconsin today, but there’s another high profile dispute between labor and management that’s been brewing for months, and the kettle could easily blow by later tonight. Anthony Crupi at MediaWeek examines what a potential NFL lockout means for the media and advertising industries. Should this game of […]

Take My Kings, Lose My Crown

The Kings, which left Kansas City for California’s capital some years back, may now move to Anaheim or Seattle. But that’s not copacetic with one of the city’s ad agencies. Amber Williams, president of Sacramento’s Glass Agency, told The New York Times, “For us, being from a city that has that legitimacy of a professional […]

The White Sox, And Their Fans, Go ‘All In’

It’s March, and soon spring training will be in full gear. And the ads designed to rally the fans are coming, too. Courtesy of Energy BBDO comes a brilliant White Sox defensive play re-enacted: For you non-Sox fans, here’s the play from opening day last year: Share

Natalie Gulbis Signs A Kid’s Forehead, Big Deal

According to Ad Age, Ladies Professional Golf Association is breaking its first brand campaign in four years to try and lure new fans and improve low TV ratings and dwindling sponsors that forced a limited tour schedule this year. Four spots, done by Sacred Cow, Austin, Texas, break this weekend on The Golf Channel’s coverage […]

Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already […]

Look To The Field For Long Lasting Brand Value

With all the focus on today’s Super Bowl commercials, it’s easy to lose sight of the real reason for the mass audience. NFL Football. Thankfully, my friend Charlie Quirk, an account executive at Overland Agency in Portland, published a piece on his site and Bleacher Report about how both the Green Bay Packers and the […]

Spotlight On NW Creative: Timbers Out-of-Home

In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That’s one thing I get from the Portland Timbers’ new out-of-home advertising campaign, currently running on several of the city’s structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is “the […]

Merry Christmas — Roll Tide

Agency: Wieden+Kennedy/NY Share

Universities Brands Are Built, In Part, By College Football

I’m watching University of Oregon versus University of Arizona compete on ESPN right now. Which means I’m also watching these commercials from the two schools and the Pac 10 Conference. Share