So Happy To Be Making Millions of Dollars Together

Goodby Silverstein & Partners is borrowing more than a little equity in this new spot for the National Basketball Association. The Bobblehead-inspired spot uses actual footage from The Turtles’ 1967 appearance on the Ed Sullivan Show. From an ad guy’s POV, Goodby’s new spot is sort of cool. But is it cool enough to help […]

R.E.M. Gives A Little Back To The Hometown School

It’s college football season, and in the South, it’s a huge deal. It also usually means one thing: Lame, cheap-looking school promo commercials that are shown on TV at halftime. A group of University of Georgia alumni calling themselves “The Bulldog Collective” set out to create a better spot, and called upon Athens’ favorite sons, […]

When Oregon Ducks Quack, The Football World Listens

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Sportswriter, Michael Kruse, writing in Grantland, argues that the Oregon Ducks are “college sports’ undisputed champions of the 21st century’s attention economy.” The football Ducks of Oregon are something new. They didn’t get people to watch because they got good. They got good because they got people to watch. “If attention is now at the […]

Put Sports In Your Ear

ESPN and Wieden+Kennedy/NY introduce “Sports for your Ears” — a campaign to support ESPN Audio’s array of digital offerings which includes the ESPN Radio App, ESPNRadio.com and the brand’s podcasts. This is the first campaign ESPN has executed that specifically promotes the numerous options fans have for listening to ESPN Radio content. Share

Hey Dodgers Fan, Hyundai Has Your Number

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Here’s a new poster from Innocean Worldwide in Huntington Beach that promotes Hyundai to Dodgers fans. Jeff Spiegel, Executive Creative Director, Innocean Worldwide. “Because statistics are a huge part of baseball, we created a series of posters around numbers that were meaningful to Hyundai and matched them up with numbers that would be meaningful, insightful […]

Meet The Characters Who Star In The Tennis Drama

Goodby, Silverstein & Partners has introduced a visually arresting campaign for Women’s Tennis Association. The new spots claim, “strong is beautiful.” Here’s the evidence for that claim: “Whether for a film star or a musician or an athlete, it all comes back to wanting to have an emotional connection to those performers we’re inspired by,” […]

Find Your Strong On Mount Tamalpais And Beyond

Saucony is asking you to “Find Your Strong” in a new campaign from Newburyport, Massachusetts-based Mechanica. The :60 TV spot–the brand’s first–debuts tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks. Chris Lindner, chief marketing officer for Saucony, said, “Our […]

“You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)

Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. “Cross the Bridge. Escape the Usual.” is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is […]

At The Preakness, The Infield Is A Place To Party

I think there’s a horse race involved somewhere, but that’s not what draws people to the infield at the Preakness. In the new spot by Elevation and Skylab-B, the Preakness Infieldfest party 2011 promises to be epic, courtesy of Kegasus: You can find out more at TheInfieldFest.com. You can also follow Kegasus on Twitter. Share

To Hell With Brian Wilson’s Beard, Let’s Play Ball

We are just three days away from the opening pitch of the 2011 Major League Baseball season. Ergo, it’s a good time to view some baseball commercials. Here’s one from Swirl in San Francisco. Here’s another Giants-related spot for a video game. According to Wikipedia, Giants pitcher Brian Wilson has a mohawk hairstyle and while […]