The Kings, which left Kansas City for California’s capital some years back, may now move to Anaheim or Seattle. But that’s not copacetic with one of the city’s ad agencies. Amber Williams, president of Sacramento’s Glass Agency, told The New York Times, “For us, being from a city that has that legitimacy of a professional [...]
The White Sox, And Their Fans, Go ‘All In’
February 28, 2011 By Leave a Comment
It’s March, and soon spring training will be in full gear. And the ads designed to rally the fans are coming, too. Courtesy of Energy BBDO comes a brilliant White Sox defensive play re-enacted: For you non-Sox fans, here’s the play from opening day last year:
Natalie Gulbis Signs A Kid’s Forehead, Big Deal
February 18, 2011 By Leave a Comment
According to Ad Age, Ladies Professional Golf Association is breaking its first brand campaign in four years to try and lure new fans and improve low TV ratings and dwindling sponsors that forced a limited tour schedule this year. Four spots, done by Sacred Cow, Austin, Texas, break this weekend on The Golf Channel’s coverage [...]
Look To The Field For Long Lasting Brand Value
February 6, 2011 By Leave a Comment
With all the focus on today’s Super Bowl commercials, it’s easy to lose sight of the real reason for the mass audience. NFL Football. Thankfully, my friend Charlie Quirk, an account executive at Overland Agency in Portland, published a piece on his site and Bleacher Report about how both the Green Bay Packers and the [...]
Spotlight On NW Creative: Timbers Out-of-Home
January 21, 2011 By Leave a Comment
In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That’s one thing I get from the Portland Timbers’ new out-of-home advertising campaign, currently running on several of the city’s structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is “the [...]
Universities Brands Are Built, In Part, By College Football
November 26, 2010 By Leave a Comment
I’m watching University of Oregon versus University of Arizona compete on ESPN right now. Which means I’m also watching these commercials from the two schools and the Pac 10 Conference.
Spotlight On NW Creative: Ducks Reveal Their New “Deep In The Woods” Basketball Court
November 8, 2010 By Leave a Comment
University of Oregon will open its new Matthew Knight Arena in time for Pac 10 conference play next January. Last week the Ducks unveiled the arena’s basketball court–Kilkenny Court–that’s more artistic than a typical hardwood court. “We wanted to design the most iconic television presence possible for the University of Oregon by conjuring up a [...]
Jenga Product Placement In New ESPN Ad
October 4, 2010 By Leave a Comment
WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks.
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