He Didn’t Win, But He’s Not Tired, So There’s A Win In There Somewhere

Despite a shared lead after 54 holes, Jim Furyk did not win the U.S Open yesterday at The Olympic Club in San Francisco. Nevertheless, I couldn’t help notice that the West Chester, PA-native is a walking billboard for 5-hour Energy. He says in the spot that he was skeptical, but that he’s been taking the […]

Sponsors Of The Olympics Go For Social Media Gold

It’s an Olympics year, and with social media bigger than ever, Fox Business takes a look at how Olympic sponsors plan to get social: Take Samsung Electronics, which recently launched its U.S. Olympic Genome Project. It uses a game called “How Olympic Are You?” to establish people’s connections to the Olympics, such as finding athletes […]

Spotlight On NW Creative: Copacino Hits Best In Show At Seattle ADDYs With Mariners Campaign

I’ve been to many ADDY shows in several different cities. And judged the shows in a few others. I think you can tell a lot about a city’s ad professionals by the way they run their ad clubs and ADDY show. Smaller cities tend to make it a bigger deal because it’s so community-focused and […]

Major League Baseball Is All About The Share

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According to Mashable, Major League Baseball has gone social in a big way. With Thursday’s official Opening Day, the league introduced designated social media-savvy “real-time correspondents” for all 30 of its ballparks to provide on-the-ground updates and content. And it’s launched Tumblr and Pinterest accounts for every club. “Baseball is really a social conversation for […]

For These Rugby Stars, Music Is Crack-Dusted Wheaties

What kind of music do your favorite Kiwi rugby players listen to before a big match? adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, “the finest provincial rugby competition in the world.” Visitors to the campaign microsite can listen to […]

The Seattle Mariners Have Special Skills

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Spring has sprung, and that means baseball. Here in Seattle, the Mariners are focusing on specific players in a new campaign from Copacino + Fujikado. Your browser does not support iframes. This one in particular has some local flavor, referencing the Pike Place Market fishmongers: Your browser does not support iframes. See all the spots, […]

So Happy To Be Making Millions of Dollars Together

Goodby Silverstein & Partners is borrowing more than a little equity in this new spot for the National Basketball Association. The Bobblehead-inspired spot uses actual footage from The Turtles’ 1967 appearance on the Ed Sullivan Show. From an ad guy’s POV, Goodby’s new spot is sort of cool. But is it cool enough to help […]

R.E.M. Gives A Little Back To The Hometown School

It’s college football season, and in the South, it’s a huge deal. It also usually means one thing: Lame, cheap-looking school promo commercials that are shown on TV at halftime. A group of University of Georgia alumni calling themselves “The Bulldog Collective” set out to create a better spot, and called upon Athens’ favorite sons, […]

When Oregon Ducks Quack, The Football World Listens

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Sportswriter, Michael Kruse, writing in Grantland, argues that the Oregon Ducks are “college sports’ undisputed champions of the 21st century’s attention economy.” The football Ducks of Oregon are something new. They didn’t get people to watch because they got good. They got good because they got people to watch. “If attention is now at the […]