Sportswriter, Michael Kruse, writing in Grantland, argues that the Oregon Ducks are “college sports’ undisputed champions of the 21st century’s attention economy.” The football Ducks of Oregon are something new. They didn’t get people to watch because they got good. They got good because they got people to watch. “If attention is now at the [...]
ESPN and Wieden+Kennedy/NY introduce “Sports for your Ears” — a campaign to support ESPN Audio’s array of digital offerings which includes the ESPN Radio App, ESPNRadio.com and the brand’s podcasts. This is the first campaign ESPN has executed that specifically promotes the numerous options fans have for listening to ESPN Radio content.
Here’s a new poster from Innocean Worldwide in Huntington Beach that promotes Hyundai to Dodgers fans. Jeff Spiegel, Executive Creative Director, Innocean Worldwide. “Because statistics are a huge part of baseball, we created a series of posters around numbers that were meaningful to Hyundai and matched them up with numbers that would be meaningful, insightful [...]
Goodby, Silverstein & Partners has introduced a visually arresting campaign for Women’s Tennis Association. The new spots claim, “strong is beautiful.” Here’s the evidence for that claim: “Whether for a film star or a musician or an athlete, it all comes back to wanting to have an emotional connection to those performers we’re inspired by,” [...]
Saucony is asking you to “Find Your Strong” in a new campaign from Newburyport, Massachusetts-based Mechanica. The :60 TV spot–the brand’s first–debuts tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks. Chris Lindner, chief marketing officer for Saucony, said, “Our [...]
Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. “Cross the Bridge. Escape the Usual.” is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is [...]
I think there’s a horse race involved somewhere, but that’s not what draws people to the infield at the Preakness. In the new spot by Elevation and Skylab-B, the Preakness Infieldfest party 2011 promises to be epic, courtesy of Kegasus: You can find out more at TheInfieldFest.com. You can also follow Kegasus on Twitter.
We are just three days away from the opening pitch of the 2011 Major League Baseball season. Ergo, it’s a good time to view some baseball commercials. Here’s one from Swirl in San Francisco. Here’s another Giants-related spot for a video game. According to Wikipedia, Giants pitcher Brian Wilson has a mohawk hairstyle and while [...]
Easton Sports is launching the Dream Crazy Tour, offering baseball, hockey and lacrosse players the chance to be national ambassadors of their sport. Easton is accepting video auditions for on-air hosts at easton.com/dreamcrazy until Monday, April 11, 2011. “We’re looking for people who can truly embody their sport in a way that has never been [...]
Labor battles are raging in Ohio, New Jersey, Wisconsin today, but there’s another high profile dispute between labor and management that’s been brewing for months, and the kettle could easily blow by later tonight. Anthony Crupi at MediaWeek examines what a potential NFL lockout means for the media and advertising industries. Should this game of [...]