The Rush Limbaugh brand ain't gonna play in the National Football League. According to The New York Times, the conservative radio announcer would face stiff opposition if his bid for ownership in the St. Louis Rams were to go forward. Commissioner Roger Goodell cast doubt on Rush Limbaugh's viability as an N.F.L. owner Tuesday, saying that "divisive comments are not what the N.F.L. is all about." Goodell's comments …
Spotlight On NW Creative: NEMO Lands Major League Account
Major League Soccer is coming to Portland in 2011 and thanks to NEMO's youth and sports marketing chops, the team's advertising account stays in Portland too. The Portland Timbers selected NEMO to deliver creative services during the 2010 USL season, and the inaugural MLS 2011 season. NEMO's category experience is deep, with work for Nike 6.0, Smith Optics, MasterCraft, Bell Helmets, Globe Bicycles, STX Lacrosse, …
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Peterson Is A Monster
Football is war and to win a war you need monsters. Wieden + Kennedy and Nike Football capture this perfectly in the Pro Combat "Alter Ego" spot below. The spot stars Adrian Peterson of the Minnesota Vikings--the best running back in the league today. The use of slow-mo, black and white photography and the horror movie score all bring additional drama to a story that's inherently dramatic. And it doesn't hurt that …
Allstate Too Applies The Heat
Question: Did Bobby Bowden, Florida State and the NCAA approve this ad? Question: Where's the 1-800 number to place an order for one of these grills? Question: Why are the dudes in blue using an opposing team's grill? Here's what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part of the 2009 Allstate Tailgate Tour and will travel from stadium to stadium to major college football …
Some Pricey White Space
According to the Globe & Mail, organizers for the Vancouver Winter Olympic Games have snatched up $40-million in outdoor ad space stretching from the Peace Arch at the U.S.-Canada border to Whistler - all to ensure that advertisers who are not sponsors or partners of the Games are prevented from nabbing billboards or transit ads that could be captured by TV cameras or seen as being part of the festivities. Problem …
This Time “Round Ball In A Square Peg” Works
I like this ad because there are no sporting cliches in it. Yet, it still speaks volumes about Loyola Marymount and the love of sports at the college. Designer: Daisy Chavoshi …
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Run Like The Wind In Nothin’ But Nikes
The casting sessions for this spot must have been interesting. [via BrandFreak] …
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Spotlight On NW Creative: 100th Mariners Commercials
Major League Baseball's Seattle Mariners have been making a lot of commercials with the help of Seattle agency Copacino+Fujikado. According to Seattle Times, the series began in 1994 when Lou Piniella played a short-tempered therapist (a real stretch), Randy Johnson was a knife-flinging carnival attraction and Buhner stood behind a microphone as a stand-up comic who left the room quiet and crickets chirping. Humor …
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Hourly Employment, Anyone?
March Adness is a seasonal promo from Adweek that pits commercials, not college basketball teams, against one another. The promo is delivered online in a brackets format and is clearly sponsored by Snag A Job, the number one source for hourly employment. …
Why Ask Jim Bob When You Can Ask Ask?
Spot by Hanft Raboy and Partners Should a New York City agency be allowed to make NASCAR advertising? I'd suggest against it. Of course, in the case above it's not NASCAR, it's Ask.com in a partnership deal with NASCAR. …
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