Spotlight On NW Creative: 100th Mariners Commercials

Major League Baseball’s Seattle Mariners have been making a lot of commercials with the help of Seattle agency Copacino+Fujikado. According to Seattle Times, the series began in 1994 when Lou Piniella played a short-tempered therapist (a real stretch), Randy Johnson was a knife-flinging carnival attraction and Buhner stood behind a microphone as a stand-up comic […]

Hourly Employment, Anyone?

March Adness is a seasonal promo from Adweek that pits commercials, not college basketball teams, against one another. The promo is delivered online in a brackets format and is clearly sponsored by Snag A Job, the number one source for hourly employment. Share

Why Ask Jim Bob When You Can Ask Ask?

Spot by Hanft Raboy and Partners Should a New York City agency be allowed to make NASCAR advertising? I’d suggest against it. Of course, in the case above it’s not NASCAR, it’s Ask.com in a partnership deal with NASCAR. Share

Game Over

Auto workers are far from the only ones being shit on by this economic storm that continues to tear through the nation. Now, we can also count professional football players among the unemployed. According to Ad Age: The Arena Football League — generally regarded as one of the better-run leagues in the country, with a […]

User-Centric Design Is Also Ad-Centric Design For ESPN

ESPN.com believes less is more when it comes to digital design (and I’d tend to agree). According to The New York Times, the sports site is about to go a major design overhaul. Currently, sports fans are greeted by “intense coverage of every major sport from the get-go.” John Skipper, ESPN’s executive vice president for […]

Paulson Park at Citi Field

Daniel Gross, the Moneybox columnist for Slate, business columnist for Newsweek, and author of Pop! Why Bubbles Are Great for the Economy questions the wisdom of stadium naming rights in this time of publicly funded bank bailouts. Citi Field is also a tough one. In 2006, Citi signed a $400 million, 20-year deal to name […]

Elite Runners and Their Shoe Brand Schooled By A Teacher

Elitism sucks. It doesn’t matter where it’s found, it sucks. Arien O’Connell, a fifth grade school teacher from New York, found it on Sunday when she finished this year’s Nike Women’s Marathon, with a time 11 minutes faster than any other runner. Yet, she was not declared the winner because she was not registered as […]

The Face of The NHL Brand

Sidney Crosby of the Pittsburgh Penguins is sometimes called “The Next One” by fans. It’s a flattering reference to “The Great One,” a.k.a. Wayne Gretzky. “He’s their LeBron,” said Bruce Jacobson of Young & Rubicam, the advertising agency that created the N.H.L.’s new star-centric campaign. In addition to Crosby, ads will feature Patrick Kane of […]

Blogging Gets Its Turn At The Plate

Major League Baseball is spending $65 million this fall to advertise its postseason action, according to The New York Times. When Major League Baseball was looking for a pitchman last year for the postseason, it turned to the social networking site MySpace and found that Dane Cook, the comedian and actor, had a lot of […]

This Looks Like A Fun Account

New creative from RPA in Santa Monica: p.s. The college football season kicks off this weekend. I hope you’re ready for it. Share