Jordan Brand Salutes Derek Jeter with RE2PECT

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Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip) Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker. Share

College World Series Is Ideal Venue For NCAA’s Real Time Marketing

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The NCAA College World Series wrapped up last night at TD America Park in Omaha. New national champion, Vanderbilt beat Virginia 3-2 on the strength of a dramatic 8th inning home run from John Norwood. Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. But how […]

New Campaign for USA Swimming Is Advertising Gold

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Colle+McVoy’s new work for USA Swimming, the national governing body for the sport of swimming, is meant to inspire more kids to take up the sport and make it easier for parents to find clubs, pools and lessons. To do that, the agency needed to make swimming cool. I’d say they won that race on […]

For $399, You Can Trust Your New Distance Off the Tee

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Don’t trust Sergio Garcia, Dustin Johnson, and Justin Day. Don’t trust robots. Don’t trust reviews. Trust your new distance,” care of a new TaylorMade SLDR driver. According to TaylorMade, many golfers have yet to experience the phenomenon of low-forward center of gravity (CG), which is at the foundation of SLDR’s performance. Low forward CG greatly […]

Today on TV: You Can Strip D Rose of Fame and Fortune, But Not the Ball

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Is Derrick Rose the new MJ? Is adidas the new Nike? Sacrilege. But there’s no denying the comparison, or that D Rose badly wants to bring a championship to Chicago. 180LA taps into this roundball drama in the following spot, although it is hard to imagine the NBA superstar without his diamond-encrusted entourage. Suspend disbelief! […]

Oracle Sails Into Brand Sponsorship History

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Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)–America’s Cup Sailing, in this instance–Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company. Forget for […]

KPMG And Phil Mickelson Make History and Headlines Together

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It was a good day in golf. The good guy, Phil Mickelson, shot four birdies through the last six holes today to win the British Open at Muirfield, an historic course and one that eats lesser men alive. It was also a good day for KPMG the global audit, tax and advisory firm with headquarters […]

Take Me To My Happy Place, Take Me Fishing

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Fishing is something I associate with my childhood and my grandfather, Eldon Burn, in particular. We used to fish for bluegill, crappie, bass and catfish on Nebraska’s man-made lakes. We also fished for salmon and trout on Lake Michigan and walleyed-pike in Minnesota. So, when I see this throwback illustration style used to motivate me, […]

Sports Leagues Find Paying Viewers On YouTube

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People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But “the Hoppah”? What are we, a nation of bunnies? […]

Coke Zero Even Makes PowerPoint A Bit More Refreshing

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This is a pretty fun look at the thinking behind Coke Zero’s sponsorship of March Madness. From Droga5: I’m not sure exactly when or where else it appears other than SlideShare, but that’s enough to suspect it’ll get passed around the office by basketball lovers. Share