“Sev” Buys Start Time At The Cell

USA Today looks at a Texas-based convenience store’s wishful thinking. The Chicago White Sox have agreed to start weeknight home games at 7:11 p.m. under a sponsorship deal struck with the convenience store chain known for its Slurpee frozen drinks, the team announced Wednesday. White Sox spokesman Scott Reifert would not disclose the value of […]

The Science Of Sponsorship

Joyce Julius and Associates, Inc. has provided independent sports, special event and entertainment program evaluation since 1985. Earlier this year, during the running of the Allstate 400 at the Brickyard, the data analysis firm calculated the value of Allstate’s sponsorship of the NASCAR event. According to Rocky Mountain News, Allstate’s name was mentioned 62 times […]

Burgers Get Pig Skin Treatment

According to Associated Press, Wendy’s, based in the Columbus suburb of Dublin, is gearing up for football season. The nation’s third-largest burger chain plans to add the Brutus Buckeye Burger to the menu Aug. 28 and offer it through the football season. The burger – available at 125 central Ohio restaurants – is named for […]

The Sponsorship Stars Line Up For American Airlines

From USA TODAY: American Airlines has a rare opportunity to slam dunk its brand into the minds of basketball fans starting Thursday, when the NBA Finals begin inside the two arenas that carry the ailing carrier’s name. It pays more than $8 million a year in naming rights, which ensures that the Dallas Mavericks play […]

Germans Contractually Obligated To Drink Swill

This is not only wrong, it may be a riot waiting to happen. The Times reports that Budweiser paid $47 million dollars to ensure their Americanized version of beer would be served to German soccer fans during the World Cup. It is brown-gold and alcoholic but, then, in the scathing verdict of German beer fans, […]

Coronas In Margaritaville

According to Lewis Lazare, Corona Extra will, for the 22nd consecutive year, sponsor the Jimmy Buffett concert tour.

Teaming With A Winner

According to Lewis Lazare, U.S. Cellular has agreed to a three-year, multimillion-dollar presenting sponsorship deal with the world champion White Sox, continuing its agreement with the team through the 2008 season. The company first signed on as a presenting sponsor for the 2005 season, a deal that complemented the $68 million naming rights agreement U.S. […]

First It Was Stadiums, Now It’s The Actual Team

The Austrian company that makes and markets Red Bull has purchased Major League Soccer’s Metro Stars. The New York Times provides some background on the deal. Red Bull, which has its North American headquarters in Santa Monica, Calif., bought the SV Wüstenrot Salzburg club last year and renamed it SV Red Bull Salzburg. After a […]

At $1795 Per Person, One Needs A Sponsor

If I was a rainmaker, I’d go to Chicago next month and back slap at IEG’s 23rd annual Sponsorship Conference. It looks to be a client-side festival of some magnitude. Here’s one session, I’d attend. Spreading the Wealth: The Strategy Behind ConAgra’s Shift to Multi-brand Sponsorships Mike Hargrave, Vice President, Sponsorship and Event Marketing, ConAgra […]

Coke Goes Cold On Ice Skater

Ah, the perils of celebrity endorsers. They don’t always perform the way the advertiser hopes. From the AP: Michelle Kwan’s withdrawal from the Winter Olympics forced two major television advertisers who were featuring the figure skater in their campaigns to reevaluate their plans. Coca-Cola has decided not to go ahead with one of its two […]