I’d like to welcome Rumblefish into the Friends of AdPulp family. I had coffee last fall with Paul Anthony, CEO of the sonic branding and music licensing concern. I pitched him on AdPulp, among other things. What can I say? Dawn Leonetti of Rumblefish then worked with me to get two new banners in place […]
Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell […]
$120 million dollars. That’s how much Invesco paid for the naming rights to Denver’s football stadium. Last night, appearing alongside Joe Biden, Barack Obama said, “And tomorrow night, we’ll be over at Mile High Stadium…” Spoken like a true sports fan.
Days before Tour de France started last month, Columbia Sportswear scored a sponsorship coup by picking up the pieces for Team High Road–the cycling team that was dropped by T-Mobile after 16 years. According to The Oregonian, Columbia’s Chief Executive Tim Boyle said, “The sponsorship was an unqualified success by any measure.” The team’s five […]
Here in Atlanta, it’s the biggest story going: Michael Vick’s indictment for allegedly running a dog-fighting operation is the talk of the town. Why? Because he’s the $130 million man for the Falcons. The face of the franchise. And he’s equally loved and hated around here. He’s put butts into seats, brought excitement to a […]
Barclays, the British financial services company claims to be a “proud partner in Brooklyn’s renaissance.” According to The Wall Street Journal, the well-heeled Brits are dropping $300 mil on the naming rights for the future home of Nets basketball. Barclays Center, at the Atlantic Yards in Brooklyn, is scheduled to be completed by the start […]
USA Today looks at a Texas-based convenience store’s wishful thinking. The Chicago White Sox have agreed to start weeknight home games at 7:11 p.m. under a sponsorship deal struck with the convenience store chain known for its Slurpee frozen drinks, the team announced Wednesday. White Sox spokesman Scott Reifert would not disclose the value of […]
Joyce Julius and Associates, Inc. has provided independent sports, special event and entertainment program evaluation since 1985. Earlier this year, during the running of the Allstate 400 at the Brickyard, the data analysis firm calculated the value of Allstate’s sponsorship of the NASCAR event. According to Rocky Mountain News, Allstate’s name was mentioned 62 times […]