Brooks Brings A Bit Of Carnival To The Marathon

The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks’ sponsorship of Rock ‘n’ Roll Marathon, a series of races paired with […]

Chicago Broadcasters Find A Sponsor in L.L. Bean

Phil Rosenthal of Chicago Tribune reports that L.L. Bean is trading WGN-Ch. 9 sportswear in return for exposure on the channel. Label it what you will: If you wonder why some reporters at Chicago Tribune parent Tribune Co.’s WGN-Ch. 9 might be seen wearing jackets with both the station’s logo and that of L.L. Bean, […]

Bank of America Wants To Be Seen As A Benign Institution

Brands have stories to tell, and when the company in question can trace its role to pivotal moments in American history, the stories are aching to be told. Even more so when the stories can act as salve on an ugly, open wound. According to Bloomberg BusinessWeek, the “ad” above is part of a $4 […]

Backing Content Is The New Normal

Crooked Arrows is a new film about lacrosse due out in 2011. Here’s the film’s hook: A mixed-blood Native American, Joe Logan, eager to modernize his reservation, must first prove himself to his father, the traditionalist Tribal Chairman, by rediscovering his spirit. He is tasked with coaching the reservation’s high school lacrosse team which competes […]

The NFL Cleans Up

According to The Wall Street Journal, sports leagues around the country are inking some offbeat deals as they hunt for new sources of ad dollars, particularly to replace financial-services firms and auto makers. Hence, the new $10 million a year relationship between P&G and the National Football League. The multi-year pact, which P&G says is […]

Joe, Sponsored By Joe

I’ll admit that a couple of years ago, I ditched my habit of watching “The Today Show” in favor of MSNBC’s “Morning Joe.” I kinda like it’s loose style, even if the guests tend to be the same. Now it seems, Starbucks likes it too and is making it official. From The New York Times: […]

What You Talkin’ ‘Bout Willis?

Chicago’s tallest building is about the be renamed the Willis Tower. No this isn’t a joke. Chicago Real Estate Daily is reporting that British-based Willis Group Holdings, an insurance broker, will acquire naming rights to the landmark. “Having our name associated with Chicago’s most iconic structure underscores our commitment to this great city, and recognizes […]