Backing Content Is The New Normal

Crooked Arrows is a new film about lacrosse due out in 2011. Here’s the film’s hook: A mixed-blood Native American, Joe Logan, eager to modernize his reservation, must first prove himself to his father, the traditionalist Tribal Chairman, by rediscovering his spirit. He is tasked with coaching the reservation’s high school lacrosse team which competes […]

The NFL Cleans Up

According to The Wall Street Journal, sports leagues around the country are inking some offbeat deals as they hunt for new sources of ad dollars, particularly to replace financial-services firms and auto makers. Hence, the new $10 million a year relationship between P&G and the National Football League. The multi-year pact, which P&G says is […]

Joe, Sponsored By Joe

I’ll admit that a couple of years ago, I ditched my habit of watching “The Today Show” in favor of MSNBC’s “Morning Joe.” I kinda like it’s loose style, even if the guests tend to be the same. Now it seems, Starbucks likes it too and is making it official. From The New York Times: […]

What You Talkin’ ‘Bout Willis?

Chicago’s tallest building is about the be renamed the Willis Tower. No this isn’t a joke. Chicago Real Estate Daily is reporting that British-based Willis Group Holdings, an insurance broker, will acquire naming rights to the landmark. “Having our name associated with Chicago’s most iconic structure underscores our commitment to this great city, and recognizes […]

Say It With Music

I’d like to welcome Rumblefish into the Friends of AdPulp family. I had coffee last fall with Paul Anthony, CEO of the sonic branding and music licensing concern. I pitched him on AdPulp, among other things. What can I say? Dawn Leonetti of Rumblefish then worked with me to get two new banners in place […]

PlaceVine, The Matchmaker

Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell […]

Today’s Big Number

$120 million dollars. That’s how much Invesco paid for the naming rights to Denver’s football stadium. Last night, appearing alongside Joe Biden, Barack Obama said, “And tomorrow night, we’ll be over at Mile High Stadium…” Spoken like a true sports fan.

Columbia Makes An Impression On Cycling Fans

Days before Tour de France started last month, Columbia Sportswear scored a sponsorship coup by picking up the pieces for Team High Road–the cycling team that was dropped by T-Mobile after 16 years. According to The Oregonian, Columbia’s Chief Executive Tim Boyle said, “The sponsorship was an unqualified success by any measure.” The team’s five […]

Michael Vick, The Face Of A Brand, Is Indicted. What Now?

Here in Atlanta, it’s the biggest story going: Michael Vick’s indictment for allegedly running a dog-fighting operation is the talk of the town. Why? Because he’s the $130 million man for the Falcons. The face of the franchise. And he’s equally loved and hated around here. He’s put butts into seats, brought excitement to a […]

Brits Buy In

Barclays, the British financial services company claims to be a “proud partner in Brooklyn’s renaissance.” According to The Wall Street Journal, the well-heeled Brits are dropping $300 mil on the naming rights for the future home of Nets basketball. Barclays Center, at the Atlantic Yards in Brooklyn, is scheduled to be completed by the start […]