I’d like to welcome Rumblefish into the Friends of AdPulp family. I had coffee last fall with Paul Anthony, CEO of the sonic branding and music licensing concern. I pitched him on AdPulp, among other things. What can I say? Dawn Leonetti of Rumblefish then worked with me to get two new banners in place [...]
PlaceVine, The Matchmaker
January 7, 2009 By Leave a Comment
Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell [...]
Today’s Big Number
August 28, 2008 By 7 Comments
$120 million dollars. That’s how much Invesco paid for the naming rights to Denver’s football stadium. Last night, appearing alongside Joe Biden, Barack Obama said, “And tomorrow night, we’ll be over at Mile High Stadium…” Spoken like a true sports fan.
Columbia Makes An Impression On Cycling Fans
July 31, 2008 By Leave a Comment
Days before Tour de France started last month, Columbia Sportswear scored a sponsorship coup by picking up the pieces for Team High Road–the cycling team that was dropped by T-Mobile after 16 years. According to The Oregonian, Columbia’s Chief Executive Tim Boyle said, “The sponsorship was an unqualified success by any measure.” The team’s five [...]
Michael Vick, The Face Of A Brand, Is Indicted. What Now?
July 19, 2007 By 7 Comments
Here in Atlanta, it’s the biggest story going: Michael Vick’s indictment for allegedly running a dog-fighting operation is the talk of the town. Why? Because he’s the $130 million man for the Falcons. The face of the franchise. And he’s equally loved and hated around here. He’s put butts into seats, brought excitement to a [...]
Brits Buy In
January 19, 2007 By Leave a Comment
Barclays, the British financial services company claims to be a “proud partner in Brooklyn’s renaissance.” According to The Wall Street Journal, the well-heeled Brits are dropping $300 mil on the naming rights for the future home of Nets basketball. Barclays Center, at the Atlantic Yards in Brooklyn, is scheduled to be completed by the start [...]
“Sev” Buys Start Time At The Cell
October 12, 2006 By Leave a Comment
USA Today looks at a Texas-based convenience store’s wishful thinking. The Chicago White Sox have agreed to start weeknight home games at 7:11 p.m. under a sponsorship deal struck with the convenience store chain known for its Slurpee frozen drinks, the team announced Wednesday. White Sox spokesman Scott Reifert would not disclose the value of [...]
The Science Of Sponsorship
September 14, 2006 By 13 Comments
Joyce Julius and Associates, Inc. has provided independent sports, special event and entertainment program evaluation since 1985. Earlier this year, during the running of the Allstate 400 at the Brickyard, the data analysis firm calculated the value of Allstate’s sponsorship of the NASCAR event. According to Rocky Mountain News, Allstate’s name was mentioned 62 times [...]
Burgers Get Pig Skin Treatment
July 15, 2006 By Leave a Comment
According to Associated Press, Wendy’s, based in the Columbus suburb of Dublin, is gearing up for football season. The nation’s third-largest burger chain plans to add the Brutus Buckeye Burger to the menu Aug. 28 and offer it through the football season. The burger – available at 125 central Ohio restaurants – is named for [...]
The Sponsorship Stars Line Up For American Airlines
June 6, 2006 By Leave a Comment
From USA TODAY: American Airlines has a rare opportunity to slam dunk its brand into the minds of basketball fans starting Thursday, when the NBA Finals begin inside the two arenas that carry the ailing carrier’s name. It pays more than $8 million a year in naming rights, which ensures that the Dallas Mavericks play [...]
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