Fox Digital Entertainment And Kia Provide A Reason To Visit MySpace Again

“Wolfpack of Reseda” is the first made-for-the-Web series from Fox Digital Entertainment, a new division of the 76-year-old West Los Angeles movie studio. Wolfpack Of Reseda | Myspace Video According to Meg James of Los Angeles Times, the series brings feature film production values to the Internet, which is something marketers have been clamoring for. […]

Chevy Is Also Rising

Chevy is sponsoring Rising: Rebuilding Ground Zero, a new commercial-free show on Discovery and the Science Channel that examines the rebuilding efforts underway in lower Manhattan today. I love the commercial-free sponsorship approach to this highly emotional content. What I do not like is clicking over to the Discovery website and getting blasted by Chevy’s […]

Making Space for Sponsors

mashable_sponsored_post

This post is sponsored by tbd. I like how Mashable handles sponsored posts. The value for the advertiser is the fact that the “ad” is embedded in the post, which means it reaches RSS subscribers. AdPulp has 6400+ RSS subscribers, so it’s no small thing to reach this segment of our readership. And for readers […]

Wicked Party, But How Do We Measure It?

Metrics is the word of the day in client conference rooms and digital agencies throughout the land. But digital isn’t the only communications channel that’s being measured, or not measured, as the case may be. While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing […]

Brooks Brings A Bit Of Carnival To The Marathon

The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks’ sponsorship of Rock ‘n’ Roll Marathon, a series of races paired with […]

Chicago Broadcasters Find A Sponsor in L.L. Bean

Phil Rosenthal of Chicago Tribune reports that L.L. Bean is trading WGN-Ch. 9 sportswear in return for exposure on the channel. Label it what you will: If you wonder why some reporters at Chicago Tribune parent Tribune Co.’s WGN-Ch. 9 might be seen wearing jackets with both the station’s logo and that of L.L. Bean, […]

Bank of America Wants To Be Seen As A Benign Institution

Brands have stories to tell, and when the company in question can trace its role to pivotal moments in American history, the stories are aching to be told. Even more so when the stories can act as salve on an ugly, open wound. According to Bloomberg BusinessWeek, the “ad” above is part of a $4 […]

Backing Content Is The New Normal

Crooked Arrows is a new film about lacrosse due out in 2011. Here’s the film’s hook: A mixed-blood Native American, Joe Logan, eager to modernize his reservation, must first prove himself to his father, the traditionalist Tribal Chairman, by rediscovering his spirit. He is tasked with coaching the reservation’s high school lacrosse team which competes […]

The NFL Cleans Up

According to The Wall Street Journal, sports leagues around the country are inking some offbeat deals as they hunt for new sources of ad dollars, particularly to replace financial-services firms and auto makers. Hence, the new $10 million a year relationship between P&G and the National Football League. The multi-year pact, which P&G says is […]