Content marketing, and online video in particular, is the well we return to again and again. Because it’s an exciting new opportunity for brands, and for the storytellers they hire to weave their brand-sponsored narratives. Increasingly, brands are bypassing the agency option altogether, and going directly to production companies or media companies for content solutions. […]
Did you happen to notice how fast Visa brought new commercials (featuring new Gold Medal winners) to the airwaves during the London games? In many cases the athlete’s heroic story (as told in 30 seconds by a global credit card purveyor) appeared on NBC stations within minutes of the medal round competition. Here, take a […]
Get ready: The London Olympics are coming in a few weeks. To be honest, I’m not much into the Olympics as a whole, although it was quite cool to be living in Atlanta in the Summer of 1996 when the games were there. But it’s no secret that brands and marketers leap at the chance […]
Courtesy of Wieden + Kennedy, we get this two-minute tribute to moms. At least, the moms who nurture Olympic champions. Oh yeah, and this ad is for Proctor & Gamble. If my mom actually knew how to use a computer (she doesn’t), I’d go click the Thank You Mom App on Facebook.
“Wolfpack of Reseda” is the first made-for-the-Web series from Fox Digital Entertainment, a new division of the 76-year-old West Los Angeles movie studio. Wolfpack Of Reseda | Myspace Video According to Meg James of Los Angeles Times, the series brings feature film production values to the Internet, which is something marketers have been clamoring for. […]
Chevy is sponsoring Rising: Rebuilding Ground Zero, a new commercial-free show on Discovery and the Science Channel that examines the rebuilding efforts underway in lower Manhattan today. I love the commercial-free sponsorship approach to this highly emotional content. What I do not like is clicking over to the Discovery website and getting blasted by Chevy’s […]
This post is sponsored by tbd. I like how Mashable handles sponsored posts. The value for the advertiser is the fact that the “ad” is embedded in the post, which means it reaches RSS subscribers. AdPulp has 6400+ RSS subscribers, so it’s no small thing to reach this segment of our readership. And for readers […]