Oracle Sails Into Brand Sponsorship History

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Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)–America’s Cup Sailing, in this instance–Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company. Forget for […]

KPMG And Phil Mickelson Make History and Headlines Together

Stacys Blue Hat

It was a good day in golf. The good guy, Phil Mickelson, shot four birdies through the last six holes today to win the British Open at Muirfield, an historic course and one that eats lesser men alive. It was also a good day for KPMG the global audit, tax and advisory firm with headquarters […]

Are You Down With This Concept Yet? Media Is A Marketing Service.

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Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents. Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is “How […]

We Interrupt Our Regularly Scheduled Programming To Bring You This Commercial Message

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Sponsored posts go here. Inquire within.

Glamour Makes Good Use of Google+ Hangouts

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I don’t know how they did it, but Glamour magazine has gathered a massive audience on Google+. With 1.5 million readers on this platform, the door is now wide open to sponsored content opportunities. According to Mashable, the fashion title is using the Goggle+ Hangout feature in new ways: Glamour magazine is launching a month-long […]

Do You Point, Shoot And Edit On The Fly?

Content marketing, and online video in particular, is the well we return to again and again. Because it’s an exciting new opportunity for brands, and for the storytellers they hire to weave their brand-sponsored narratives. Increasingly, brands are bypassing the agency option altogether, and going directly to production companies or media companies for content solutions. […]

Visa Produces Instant Nostalgia In London

Did you happen to notice how fast Visa brought new commercials (featuring new Gold Medal winners) to the airwaves during the London games? In many cases the athlete’s heroic story (as told in 30 seconds by a global credit card purveyor) appeared on NBC stations within minutes of the medal round competition. Here, take a […]

What Does An Olympic Sponsorship Do For Brands?

Get ready: The London Olympics are coming in a few weeks. To be honest, I’m not much into the Olympics as a whole, although it was quite cool to be living in Atlanta in the Summer of 1996 when the games were there. But it’s no secret that brands and marketers leap at the chance […]

Sponsors Of The Olympics Go For Social Media Gold

It’s an Olympics year, and with social media bigger than ever, Fox Business takes a look at how Olympic sponsors plan to get social: Take Samsung Electronics, which recently launched its U.S. Olympic Genome Project. It uses a game called “How Olympic Are You?” to establish people’s connections to the Olympics, such as finding athletes […]

Moms Get The Hero Treatment, Just In Time For The Olympics

Courtesy of Wieden + Kennedy, we get this two-minute tribute to moms. At least, the moms who nurture Olympic champions. Oh yeah, and this ad is for Proctor & Gamble. If my mom actually knew how to use a computer (she doesn’t), I’d go click the Thank You Mom App on Facebook.