Yet Another Facebook Story: Inviting Old Media to the Social

Brand managers are wringing their hands right now, saying, “Get me a Facebook strategy, pronto!” Hopefully, their agency partners have one at the ready. The New York Times doesn’t know the likelihood of that, but the newspaper does know CNN–a media company that likely didn’t need an agency’s help–is all over it. This week, CNN […]

Take That, MyFaceSpace

[via ValleyWag]

You Are What You Click

It looks as if the natural order of things on the Internet has been completely changed. From Yahoo News: Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to a web guru. Bill Tancer, a self-described “data geek,” has analyzed information for […]

Yet Another Facebook Story: Kvetching About The New Design

I guess I picked a good time to reactivate my Facebook account, as I prefer the new design. Leveraging the social graph though, that’s above my pay grade (to speak in the lipstick-enhanced political parlance of the day). [via Valleywag]

Yet Another Facebook Story: I’m Back

A number of months ago I deactivated my Facebook account. It was liberating, and I didn’t give it much thought once the deed was done. But last Thurday at InVerge 2008 in Portland, one of the really smart speakers convinced me to get back on the horse, as it were. Tony Uphoff, CEO of Techweb […]

“Ambient Awareness” In One Corner. “Illusion of Proximity” In the Other.

Clive Thompson looks at social media–Facebook, Flickr and Twitter in particular–and attempts to answer “what’s it all mean?” His well-crafted argument appears in tomorrow’s New York Times Magazine. art by Peter Cho For me the best thinking in the piece comes at the very end. Many of the avid Twitterers, Flickrers and Facebook users I […]

Rich Young “Friend,” Will You Engage? Please!

Jeremiah Owyang, Senior Analyst at Forrester Research summarizes the latest “revolution in advertising” from Facebook. Facebook launched a new product called ‘Engagement Advertisements’ that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage […]

LinkedIn Goes Hollywood

I generally like the no-frills, mostly business approach of LinkedIn. But today’s New York Times reports that the site is struggling, and may find a bit of a boost in with the Hollywood crowd: The company bills itself as “the world’s largest and most powerful business network” but is known to most people as the […]

I’m Glad I Deactivated My Facebook Account

Faux News is looking for a more “sophisticated” audience on Facebook, instead of partnering with its sibling socnet, MySpace, according to The New York Times. Facebook is “currently the leading social network” worldwide, said Joel Cheatwood, the senior vice president for development at Fox News. “They also have a user that’s a little older and […]

Social This, Social That

Gareth Kay of Modernista! draws the distinction between social media and social brands. I don’t really get the distinction, but I do understand the following passage. It means building brands that are inherently open, generous and want to include you. It means developing communication that lets you join the dots and complete the story rather […]