Today In Twitterverse: Make It Matter Or Make It Go Away

Spike Jones at Brains on Fire has been one of my favorite bloggers for years. Today, he posted a post to beat all posts. Here’s how it starts: Noise. Noise. Noise. You should be on Facebook. You should be on Twitter. Noise. Noise. Noise. Make a viral video. We should blog. Noise. Noise. Noise. Leave […]

Watching The Branded Stream Flow

I have accounts at over two dozen soc nets. You can feel sorry for me or you can build me a tool to help me manage the insanity. Fallon, which “believes the future belongs to generous brands,” is doing the latter. Today the agency launches Skimmer, an Adobe AIR-based desktop application that serves as a […]

You Can Count Your Friends On Your Fingers And Maybe A Few Toes

“I know who my friends are. What’s confusing us is how the Web is strengthening our loose ties” -Jeff Dachis, founder of Razorfish David Armano heard the above words at SXSW this year. This struck a chord with me. Most of us intuitively know who our friends are. They’re the ones we feel comfortable around, […]

Know Where Your Shizzeeps Are

Twitter’s great and all but the Technorati needs to feast on a new dish. You know how it is. According to AppScout, Four Square is the entree of choice at the South By Southwest/Interactive this year. This year’s breakout story is sure to be a social network called foursquare, from the guys behind the now-defunct […]

Win the Influencers, Win the Game

Shiv Singh of Razorfish names 10 trends in “social influence marketing,” a term his agency coined to describe what old timers simply call Word of Mouth. It’s just that it’s digital now, so the lexicon is expanding (not always in a good way). Here’s what Singh and his colleagues see unfolding: 1. Social media usage […]

LinkedIn Is Serious

Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a […]

You Get 150 Friends. Choose Them Carefully.

There’s so much noise about social networks. It’s become tiresome to say the least. Yes, I know I’m adding it to daily. I can’t help it it seems. Soc nets are transforming media, so I’m interested, despite the droning from social media experts and the love-hate fascination of mainstream media. Yet, there’s a fundamental question […]

Yet Another Facebook Story: Is Doubting Facebook Doubting Humanity?

Last year Carmen Joy King quit Facebook. Can you believe it? Why would someone do such a thing? Let’s listen. In the end, what does all this online, arms-length self-promotion ultimately provide? Perhaps it’s merely one component of the pursuit to alleviate some of the blackness encountered in the existential vacuum of modern life. As […]

MySpace Is Money

Catharine P. Taylor, aka the Social Media Insider, watched Chris DeWolfe and Tom Anderson answer Charlie Rose’s questions about MySpace last night. It’s a 32-minute tape, well worth watching in its entirety. When asked about competing with Facebook, Anderson says they’re not, that FB isn’t primarily interested in making money, whereas they are and always […]

Watching TV With “Friends” Around The Nation – Is There Anything The Web Can’t Do?

While a social media advance can’t hold a candle to the real news on this day in American history, Saul Hansell of The New York Times does note the significance of today’s CNN/Facebook mashup. CNN’s live streaming of the Inauguration, with a feed from Facebook is powerful demonstration of how television can use social media […]