If we’re to believe two European marketing execs, branded microsites may soon be a thing of the past. Here’s the news from New Media Age: Prinz Pinakatt, the Coca-Cola Company’s interactive marketing manager for Europe, said, “In some cases some of our campaigns won’t need a coke.com-hosted site. In most cases these will still exist [...]
Time spent on a site is one important indication of user engagement, a key factor for advertisers to consider when placing online media buys. According to The Wall Street Journal, visitors spent about 13 minutes on average at LinkedIn during October, while Facebook users logged about 213 minutes and MySpace users spent 87 minutes. Which [...]
Chad Norman helps organizations supercharge their Web experiences at Charleston, SC-based Blackbaud, a software developer focused on the non-profit sector. Turns out his advice on how to use social tools is applicable way beyond the non-profit sector. Take a look: 50 Social Media Tactics for Nonprofits View more presentations from Chad Norman.
Ad Age is reporting on how happy Honda is with it’s “Social Experiment,” a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Honda initially supported the site with a sprinkling of [...]
Where does the time go? Now, there’s an answer to this rhetorical riddle. Brian Solis dug into a new report from
A lot of people are looking to social media advertising to perform (myself included). And a lot of people are starting to question whether in fact it does, or ever will, perform. Hotel consutlant, Michael Hraba, is questioning. I think a lot of hotels that set up a (Facebook) page, have absolutely *ZERO* idea how [...]
Fallon’s Skimmer story got picked up by the Minneapolis press. BTW, Fallon laid off 18 people, or 9% of its MN-based staff yesterday.
A reviewing and recommendation company called Living Social, which makes the popular “Pick Your Five” app for Facebook and other soc nets, has acquired BuyYourFriendADrink.com, according to CNet. BuyYourFriendADrink.com is a site that lets you reach out to friends, often friends living in other cities, and buy them a drink. The service offers Pay Pal [...]
Spike Jones at Brains on Fire has been one of my favorite bloggers for years. Today, he posted a post to beat all posts. Here’s how it starts: Noise. Noise. Noise. You should be on Facebook. You should be on Twitter. Noise. Noise. Noise. Make a viral video. We should blog. Noise. Noise. Noise. Leave [...]
I have accounts at over two dozen soc nets. You can feel sorry for me or you can build me a tool to help me manage the insanity. Fallon, which “believes the future belongs to generous brands,” is doing the latter. Today the agency launches Skimmer, an Adobe AIR-based desktop application that serves as a [...]