Shopping Is Like Wal-Mart’s Number One Thing

Cannes needs a new prize category, “Best MySpace imitation.” I’m sure Wal-Mart’s agency, GSD+M, would gladly pay the entry fee. Here’s what Ad Age has to say about the mega chain’s “me too” effort: Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a […]

WPP Buys Its Way In To Social Networks

According to the copywriter who typed this gem, “Liveworld builds, operates, and moderates social networks and online communities with a difference that creates real solutions to meet real business goals.” While these words may fall flat on my ears, WPP hears the jangle of money. Ad Age and Adweek both report on the new joint […]

Social Networking Site Looks Askance At Enormous Wad Of Cash

Jim Scheinman, Bebo’s “deal guy,” now has a story he can tell his grandkids someday. For he just left $552 million U.S. dollars on the table. TechCrunch says the MySpace look-a-like (okay, Bebo looks a little better) rejected the offer from a British Telecom a few weeks ago. Bebo has 25 million registered users and […]

Step Back (From Your Machine) And Make Friends

We increasingly hear about how social online networks are. I question the accuracy of these claims. Is a relationship that exists strictly online truly social? I don’t think it is. I think the bridge must be built from online to off, or the quality of relations will suffer or drop off altogether. Technology aside, many […]

If Seventeen Was A Person She Would Be On MySpace

Ad Age reports on a media brand’s attempt to be young and hip relevant to its audience. Hearst Magazines’ Seventeen is entering into an official promotional deal with MySpace, according to people involved in the partnership. While an increasing number of entertainment properties and brand marketers have latched on to MySpace and its massive community, […]

Social Networking Blows Up

According to Market Watch the social networking phenomenon continued its stratospheric ascent last month. MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors. Facebook, Flickr, MSN SPaces, LiveJournal, Yahoo 360 and Xanga also received millions of visits. “The popularity of social networking […]

Registered Users Is Only One Metric

Flickr founder, Caterina Fake, recently returned from her Bora Bora vacation. She came back ready to write. Upon considering the number of MySpace registrations, she had this to say: MySpace and Facebook are examples of services that enable communication and socializing. You can surf them, but surfing them isn’t really the point. You don’t really […]

MyMartha In The Pipes

According to CNET News.com, Martha Stewart Living Omnimedia plans to start an online social network similar to MySpace.com, but aimed at adult women. The network would appeal to women aged 25 to 45, and allow members to share photographs, scrapbooks, recipes and similar projects with one another and home design experts, said the company’s chief […]

Photo Sharing 2.0

Michael Arrington of Tech Crunch loves BubbleShare, a new photo sharing site. Toronto-based online photo sharing BubbleShare is just wonderful, and ridiculously easy to use. Their interface team deserves a gold star or something, because I don’t think I’ve ever used a site’s full functionality without consulting a single FAQ or other instruction. The free […]

Seth Godin’s New Plaything

If Squidoo is any indication, advertising is a popular topic. Currently there are 20 so-called “LensMasters,” which is an optically-challenged way of saying the site features 20 so-called experts who maintain a page about advertising. Some established bloggers are using their new Squidoo page to further market their offerings while providing a closer look at […]