“The Hub” Unplugged

Ad Age reports on the demise of Wal-Mart’s social networking experiment. Less than three months after launching its quasi-social-networking site aimed at teens, Wal-Mart has shut down the Hub. “The Hub” was designed by Wal-Mart to allow teens to “express their individuality” but it screened all the content, informed parents when their children joined and […]

Linguistics Lesson

Sometimes it’s fun to see what the academics are up to. Since Danah Boyd is the bloatosphere’s academic darling, let’s take a peek at her present concerns. By employing the term “social networking sites,” the media is doing a disservice to most people who participate on these sites. The connotation, especially to non-participants, is that […]

Suits Get Social

Business Week looks at how grown ups utilize social networks online. Corporations and smaller businesses haven’t embraced online business networks with nearly the same abandon as teens and college students who have flocked to social sites. Yet companies are steadily overcoming reservations and using the sites and related technology to craft potentially powerful business tools. […]

It’s All An Act

See the New York Times for the unmasking of an interweb caper.

Shopping Is Like Wal-Mart’s Number One Thing

Cannes needs a new prize category, “Best MySpace imitation.” I’m sure Wal-Mart’s agency, GSD+M, would gladly pay the entry fee. Here’s what Ad Age has to say about the mega chain’s “me too” effort: Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a […]

WPP Buys Its Way In To Social Networks

According to the copywriter who typed this gem, “Liveworld builds, operates, and moderates social networks and online communities with a difference that creates real solutions to meet real business goals.” While these words may fall flat on my ears, WPP hears the jangle of money. Ad Age and Adweek both report on the new joint […]

Social Networking Site Looks Askance At Enormous Wad Of Cash

Jim Scheinman, Bebo’s “deal guy,” now has a story he can tell his grandkids someday. For he just left $552 million U.S. dollars on the table. TechCrunch says the MySpace look-a-like (okay, Bebo looks a little better) rejected the offer from a British Telecom a few weeks ago. Bebo has 25 million registered users and […]

Step Back (From Your Machine) And Make Friends

We increasingly hear about how social online networks are. I question the accuracy of these claims. Is a relationship that exists strictly online truly social? I don’t think it is. I think the bridge must be built from online to off, or the quality of relations will suffer or drop off altogether. Technology aside, many […]

If Seventeen Was A Person She Would Be On MySpace

Ad Age reports on a media brand’s attempt to be young and hip relevant to its audience. Hearst Magazines’ Seventeen is entering into an official promotional deal with MySpace, according to people involved in the partnership. While an increasing number of entertainment properties and brand marketers have latched on to MySpace and its massive community, […]

Social Networking Blows Up

According to Market Watch the social networking phenomenon continued its stratospheric ascent last month. MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors. Facebook, Flickr, MSN SPaces, LiveJournal, Yahoo 360 and Xanga also received millions of visits. “The popularity of social networking […]