Consumers Speak. Retailers Listen.

BusinessWeek says retailers are learning from social networking sites like MySpace and are now busy weaving the functionality found there into their own sites. Customer reviews have long been part of cutting-edge sites like and Netflix, but the practice is spreading dramatically these days to a broader array of retailers. By the end of […]

Hugh The Vulnerable

Stormhoek’s Hugh MacLeod has been travelling around jolly old England offering grocery shoppers samples of the South African wine he helps market. Johnnie Moore has some interesting things to say about the activity. It’s all a million miles away from high-powered branding from the top down. You let go of the trappings of high office […]

String Theory 2.0

Tech Dirt is pointing to a neat social media idea from The Economist. They’ve decided to publish, in the form of a blog, all of the letters they receive (excluding ones that are patently offensive). There’s also a comments section for each one, so that the letters they receive don’t just serve as static items, […]

The $10,000,000 Dollar Widget

David Utter, a staff writer for Web Pro News, looks at another Web 2.0 acquisition by Yahoo. Bix. Flickr. Delicious. Webjay. Konfabulator. Jumpcut. SearchFox. They all have something in common with MyBlogLog: a big check from Yahoo in exchange for the companies. MyBlogLog is a social network that lives on blogs, mostly. Many sites, […]

First Came Web 2.0. Now Come The Web 2.0 Dot Bombs

While social networking in all its forms has bred a lot of new websites, and media hype to go with it, the beginnings of a shakeout seem to be in order. On Wednesday, Seattle-based Jobster announced it was laying off 60 people — 40% of its staff. Jobster is a job board/career networking site (think […]


Business 2.0 says social networking site LinkedIn is reaching its tipping point. “For many, it’s become irresponsible to not invite business associates into your LinkedIn network,” says Mikolaj Jan Piskorski, an assistant professor at Harvard Business School who specializes in sociology and strategy. “When that kind of cultural inflection point occurs, which is what LinkedIn […]

Whoah, Social Bookmarking Icons

Social bookmarking is all the rage these days and is a little late to the game. We’ve had some requests, and now we’ve answered. At the bottom of each post, you’ll see six links to add content to social bookmarking services. If you like a particular post, have an account with one of […]

MySpace = Interactive Yellow Pages

Louisville Courier-Journal explores how small businesses can benefit from having a MySpace page. A growing number of Louisville businesses are turning to the social-networking Web site to connect with customers, promote events and, ultimately, make money. Taverns, clothing stores and gift shops — many of them independently owned — are creating virtual profiles of […]

Blazers Blaze Another Trail

According to Internet News billionaire Paul Allen, who co-founded Microsoft with Bill Gates, and owns the Portland Trail Blazers is bringing social networking to the team’s fans. Affinity Circles, best known as a provider of private social networks to more than 60 university groups, is going pro. NBA pro. The Mountain View, Calif. software vendor […]

Former MySpace Users Get Real

There have been several stories of late about the majority of MySpace users being over the age of thirty–a fact that has driven away younger users en masse. Today, USA Today zooms in on another reason younger users are fleeing the so-called social networking site. Gabe Henderson is finding freedom in a recent decision: He […]