Soc Nets Are The New Epidemic

The New York Times looks at LifeAt.com, a social networking site that creates password-protected Web sites for apartment buildings and housing developments. The company, based in Brooklyn, is surviving on the roughly $6,000 it receives from each building that signs up for the service. It does not charge the buildings yearly fees. More than 335 […]

Don’t Be The Last On Your Block To Integrate A Soc Net

Hoping to woo shoppers who say eBay Inc. has lost its folksy appeal, the world’s largest online auction plans to launch its own version of a social networking service Wednesday and is promising other customer-friendly features by year’s end. The “Neighborhoods” feature encourages users to post photos, product reviews, tips and responses — creating a […]

Facebook And Checkbook Not Yet Synonymous

New York Times is investigating whether any of the 4000 applications that have been introduced to the Facebook platform by second parties are making money for their inventors. As far as the paper knows, no one has made a significant sum. Yet, that hasn’t stopped the money from flowing. In fact, one VC is totally […]

Diggin’ User Interaction

“Now that nontech stories have exceeded the tech stories,” says Jay Adelson, co-counder of Digg, “The challenge is on us to provide what our community needs.” What Digg’s users need, says Adelson, are social-networking tools. On Sept. 19 the company is launched a host of new features that might seem more at home on Facebook […]

Unless You’re Reading A Novel, Text Alone Is Not Enough

USA Today says LinkedIn is getting with the picture party. Giving into user demand, the networking site LinkedIn will soon start letting its users post photos with their personal profiles. LinkedIn has long resisted photos, seeing itself as a site for professional networking and job-seeking and desiring to set itself apart from social-oriented hangouts like […]

My Jaw Is On The Ground

The Wall Street Journal (paid sub. req.) is looking at the battle between two rich as shit companies striving to get even richer, a process which is about to make a bunch of other people–including Mark Zuckerberg, a Harvard dropout like Bill Gates–extremely rich. Microsoft in recent weeks approached Facebook with proposals to invest in […]

Facebook For Meathead and Archie

Restless, attention-deficient teenagers and 20-somethings may not be the most lucrative prospects for marketers investing in social networking. According to the New York Times, the smart money is flowing into new social networking sites aimed at a much more loyal, “sticky” audience: baby boomers and their elders. So while the kids flit from Friendster to […]

MySpace for Self-Expression

Jamie Kantrowitz, MySpace’s London-based SVP for European marketing and content, recently spoke to paidContent about the difference between MySpace and rival Facebook. I think Facebook’s doing a really fundamentally different experience than MySpace – it’s more of a social software technology company, while we’re still fundamentally based on self-expression and culture and community. Our strength […]